Advisory CPO / Non-Executive Product Advisor — UK
Product
RemoteFractional Quest
United Kingdom£650-950/day
View Product job
Advisory Product Leadership
Advisory CPO Jobs UK
Find advisory CPO and advisory Product Director roles across the UK. Premium advisory product leadership positions with day rates from £650-£950.
1+
Advisory CPO Roles
£800
Avg Day Rate
1
Remote/Hybrid
Updated 28 January 2026
Last Updated
Latest Advisory CPO Jobs
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Advisory CPO & Product Director Jobs UK
1+ live advisory product roles
Advisory CPO Rates
Advisory CPO Day Rate Calculator
Fractional CPO Earnings
Calculate Your Potential Income
£950
£800Avg: £950£1400
2.5 days
1 day5 days
2 clients
14
Weekly
£4,750
Monthly
£20,568
Annual
£228,000
Based on 2.5 days/week x 2 clients x 48 working weeks. CPO UK average day rate: £950.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Who's Hiring
UK Companies Hiring Advisory CPOs
Fractional Quest
The UK Advisory CPO Market in 2026
The advisory CPO market in the UK is growing as product-led companies seek strategic product expertise without full-time commitments. According to Mind the Product, demand for advisory product roles has increased as companies focus on product-led growth and need experienced guidance.
When Companies Need Advisory CPOs
- Product strategy — Defining product vision, strategy, and roadmap priorities.
- Product-market fit — Assessing and achieving product-market fit.
- Board-level oversight — Providing independent product perspective to boards.
- Team development — Mentoring product leaders and building capability.
- Due diligence — Product assessment for M&A or investment.
- Product transformation — Guiding shifts to product-led growth models.
Related Resources
Fractional CPO Jobs
Part-time CPO roles
CPO Salary Guide
Day rates and benchmarks
Interim CPO Jobs UK
Full-time interim product roles
Advisory CTO Jobs UK
Technology advisory roles
Authority Resources
- Mind the Product — Product management community
- Product School — Product education and certification
- IPSE — Association of Independent Professionals
IR35 Calculator for Advisory CPOs
UK Tax Calculator
IR35 Take-Home Pay Calculator
See how IR35 status affects your earnings as a fractional executive
£800
4 days
48 weeks
Gross Annual: £153,600
Inside IR35
Umbrella company or deemed employment
- Gross Revenue
- £153,600
- Employer's NI
- -£5,962
- Income Tax
- -£43,616
- Employee NI
- -£4,786
Take-Home Pay
£98,036
Outside IR35
Limited company - salary + dividends
- Company Revenue
- £153,600
- Corporation Tax
- -£36,578
- Dividend Tax
- -£27,789
Take-Home Pay
£86,233
Being Outside IR35 Saves You
-£11,803
per year (-12.0% more)
BetaEstimates only. Consult a tax accountant. gov.uk/IR35
FAQ
Common Questions About Advisory CPO Jobs UK
An advisory CPO is a senior product professional who provides strategic product leadership guidance on a consultative basis. Unlike interim CPOs who take on full operational responsibility, advisory CPOs offer high-level counsel on specific challenges such as product strategy, product-market fit, roadmap prioritisation, or product team development. They typically work fewer hours but bring deep expertise to critical product decisions.
Advisory CPO day rates in the UK typically range from £650-£950 per day, depending on experience, sector expertise, and complexity of the engagement. Specialist areas like product-led growth or B2B SaaS can command rates of £950-£1,200/day. Advisory roles often involve fewer days per month than interim roles, making them cost-effective for specific strategic needs.
Advisory CPO engagements are typically structured around specific deliverables or time allocations (e.g., 2-4 days per month). The advisory CPO might review product strategy, attend board meetings, mentor product leaders, assess product-market fit, or provide guidance on roadmap prioritisation. Engagements can be ongoing retainers or project-based.
Advisory CPOs provide strategic counsel without operational responsibility, typically working 1-4 days per month on high-level guidance. Fractional CPOs take on part-time operational leadership (1-3 days per week), managing product teams and delivery. Advisory roles suit companies with capable product teams needing strategic oversight; fractional roles suit those needing hands-on leadership.
Most advisory CPOs have 12+ years of product experience including prior CPO, VP Product, or Product Director roles. Essential qualifications include experience with product strategy, product-market fit assessment, roadmap development, and board-level communication. Many have sector-specific expertise in B2B SaaS, marketplaces, or consumer products.
The highest demand for advisory CPOs comes from: venture-backed startups and scale-ups (product strategy, PMF), private equity portfolio companies (product due diligence), established businesses launching new products, and boards seeking independent product oversight.
Advisory CPO roles often fall outside IR35 due to their consultative nature, lack of day-to-day control, and project-based scope. However, each engagement must be assessed individually. Key factors include: no substitution restrictions, working for multiple clients, providing genuine advice rather than filling a role. Always obtain a status determination statement (SDS).
Advisory CPO hiring focuses on expertise fit and chemistry. The process typically includes: initial discussion with CEO/founders about product challenges, assessment of relevant experience and approach, discussion of working relationship dynamics, and agreement on scope and deliverables. Decisions are often made within 2-3 weeks.
Yes, advisory CPO relationships often expand. Many advisory engagements lead to: increased scope (from advisory to fractional), board positions (product advisory board), equity opportunities, and referrals. The advisory model is excellent for building a portfolio of product relationships.
Focus on: successful product launches and outcomes, product-market fit achievements, team building and mentoring experience, board-level communication skills, and sector expertise. Highlight your advisory approach and how you complement existing teams rather than replacing them.
Meet the Expert
Written by a Practicing Fractional Executive
Dan Keegan
Founder & Fractional GTM Expert
With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.
Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.
15+ Years Executive ExperienceFractional GTMStrategy & Growth
Prior executive experience includes
SONY
SonyO
OrangeH3G
HutchisonCurrent fractional client
1U
OneUp Productions1U
OneUp Productions
Gaming & Esports Production
Fractional GTM Lead3
New Markets Entered
GTM
Strategy Delivered
2-3
Days Per Week
The Challenge
OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.
Our Approach
Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.
Cost Effective
Senior GTM expertise at a fraction of full-time hire cost
Immediate Impact
Hit the ground running with proven playbooks
Flexible Scale
Adjusted involvement as needs evolved
Fractional GTMMarket ExpansionGaming IndustryInternational Growth
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