When should a startup hire a Fractional Growth Lead?

Consider a Fractional Growth Lead when: you have product-market fit and need to scale acquisition, you're running paid campaigns but want expert optimisation, or you need to build growth processes and hire a growth team.

What skills should a Fractional Growth Lead have?

Key skills include: paid acquisition (Meta, Google), analytics and attribution, conversion optimisation, experimentation methodology, and ideally technical skills for implementation. Experience in your specific growth model (PLG, SLG) is valuable.

Growth Marketing

What is a Fractional Growth Lead?

A Fractional Growth Lead provides expert growth marketing and customer acquisition leadership on a part-time basis, perfect for startups and scaleups.

Fractional Growth Jobs

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Department

Location

Work Type

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A Fractional Growth Lead is a senior growth professional who helps businesses accelerate customer acquisition and revenue on a part-time basis. They combine strategic thinking with hands-on execution across the full growth stack.

£700-£1,200

Daily Rate

2-3 days

Per Week

£80-120k

FTE Equivalent

10+ years

Typical Experience

Fractional Growth Leads drive measurable business growth through:

Growth strategy and experimentation frameworks
Paid acquisition (Meta, Google, LinkedIn)
Conversion rate optimisation
Activation and retention programmes
Analytics and attribution setup
Growth team hiring and development

Growth Leads focus specifically on acquisition and activation metrics. CMOs have broader scope including brand, content, and communications. For startups focused on product-led growth, a Growth Lead may be more relevant than a traditional CMO.

FAQs

Frequently Asked Questions

Growth Leads focus on metrics-driven acquisition and activation - paid channels, conversion optimisation, experimentation. CMOs have broader scope including brand, positioning, content, and communications. Growth Leads are more execution-focused.