Fractional CMO Jobs UK
Part-time Marketing Leadership and CMO roles across the United Kingdom. Day rates £850-£1,300.
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Fractional CMO UK Market Statistics
Growth in fractional CMO demand since 2020
Source: Marketing Week / CIM Annual Survey
Of VC-backed startups now using fractional marketing leadership
Source: Beauhurst Scale-Up Report 2024
Typical savings vs full-time CMO hire
Source: WARC Marketing Budget Report
Of UK fractional CMO roles offer hybrid/remote working
Source: Marketing Week Salary Survey 2024
Fractional CMO UK Day Rates
CMO Day Rates
UK market rates (£/day)
Fractional CMO UK Fractional Jobs
CMO Jobs
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Fractional CMO Jobs UK: Marketing Leadership on Demand
Fractional CMO jobs UK have grown 280% since 2020 as companies recognise senior marketing leadership doesn't require a full-time hire. According to the Chartered Institute of Marketing, 78% of UK businesses now view flexible marketing leadership as essential.
When searching for fractional CMO jobs UK offers the most diverse opportunities—B2B SaaS, D2C, professional services, and enterprise sectors. Marketing Week reports that companies using fractional CMOs see 34% faster time-to-market on campaigns.
For marketing leaders seeking fractional CMO jobs UK provides excellent earning potential (£850-£1,300/day) with flexibility. Whether you're a former CMO, Marketing Director ready for C-suite challenges, or growth leader looking to diversify, the market is thriving.
Fractional CMO Day Rates by Sector
Day rates vary by sector and marketing complexity (Source: Marketing Week, CIM):
| Role | Day Rate Range | Typical |
|---|---|---|
| VC-Backed | £1,000 - £1,400/day | £1,200 |
| B2B SaaS | £900 - £1,300/day | £1,100 |
| D2C/eCommerce | £850 - £1,200/day | £1,000 |
| Professional Services | £800 - £1,100/day | £950 |
| Non-Profit | £600 - £900/day | £750 |
Key CMO Sectors and Locations
B2B SaaS & Tech
High demand for CMOs with product-led growth experience, demand generation expertise, and revenue marketing skills. Often integrated with sales leadership. Strong markets in London, Manchester, and Cambridge tech clusters.
D2C & eCommerce
Brand building, performance marketing, and customer acquisition specialists. Strong analytics and creative direction skills required. Concentrated in London and Manchester with remote-first brands nationwide.
Professional Services
Thought leadership, content marketing, and business development support. Often combined with BD responsibilities. Strong demand from law firms, consultancies, and financial services in London and Edinburgh.
HealthTech & Life Sciences
Regulatory-aware marketing leadership for healthcare startups and pharma services. Growing demand in Cambridge (biotech), Manchester (health innovation), and London (digital health).
Specialist CMO Roles
Growth CMO
£1,000-£1,400/dayPerformance marketing, conversion optimisation, and data-driven growth. Works closely with product teams on PLG strategies and growth loops.
Brand CMO
£900-£1,300/dayBrand strategy, creative direction, and positioning. Focus on brand building over performance metrics. Critical for companies moving upmarket.
Revenue CMO
£1,000-£1,350/dayMarketing and sales alignment, pipeline generation, and revenue attribution. Common in B2B where marketing owns pipeline targets.
Product Marketing Lead
£850-£1,200/dayGo-to-market strategy, positioning, and launch execution. Bridge between product and marketing. Growing demand as PMM becomes strategic.
Industry Resources & Professional Bodies
Chartered Institute of Marketing
Professional marketing body
www.cim.co.uk
Data & Marketing Association
Data-driven marketing authority
dma.org.uk
Marketing Week
Industry insights and trends
www.marketingweek.com
IPA (Institute of Practitioners in Advertising)
Advertising effectiveness authority
www.ipa.co.uk
WARC
Marketing evidence and effectiveness
www.warc.com
The Drum
Creative marketing insights
www.thedrum.com
HubSpot Marketing
Marketing statistics
www.hubspot.com
eMarketer
Digital marketing data
www.emarketer.com
Explore More CMO Resources
Discover related guides, job boards, and resources
Fractional CMO UK Fractional Rate Calculator
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1050.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Fractional Executive Insights
Market Overview for Fractional Executives
Building a Portfolio Career in Fractional CMO UK
Case Study
OneUp Productions
Gaming & Esports Production
Fractional GTM LeadThe Challenge
OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.
Our Approach
Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.
Cost Effective
Senior GTM expertise at a fraction of full-time hire cost
Immediate Impact
Hit the ground running with proven playbooks
Flexible Scale
Adjusted involvement as needs evolved
Client Feedback
"As a growing gaming company, we needed GTM expertise but couldn't justify a full-time hire. The fractional model gave us exactly what we needed - senior leadership at a pace and budget that worked for us."
Fractional Jobs Fractional CMO UK: FAQs
Common questions about fractional jobs Fractional CMO UK
What qualifications do fractional CMOs need?▼
Most fractional CMO roles require 10-15+ years of marketing experience with prior CMO, VP Marketing, or Marketing Director experience. CIM Chartered Marketer status, DMA membership, and demonstrable track record of driving growth are valued. Sector-specific experience (B2B SaaS, D2C, etc.) is often required for specialist roles.
How much do fractional CMOs earn in the UK?▼
UK fractional CMOs typically earn £850-£1,300 per day, with VC-backed and B2B SaaS roles at the premium end (£1,000-£1,400). Working 2-3 days per week across multiple clients, annual earnings of £180,000-£280,000 are achievable while maintaining work-life balance.
What's the typical fractional CMO engagement?▼
Initial engagements typically run 6-12 months with 2-3 days per week commitment. Growth-stage companies often need more intensive engagement during key launches, rebrands, or fundraising. Many relationships become long-term as companies value marketing strategy continuity.
Do fractional CMOs work remotely?▼
About 80% of fractional CMO roles offer hybrid or fully remote arrangements. Marketing leadership is increasingly remote-friendly, though some on-site presence is often expected for team leadership, creative sessions, brand shoots, and executive meetings. D2C brands tend to be most flexible.
What industries need fractional CMOs most?▼
The strongest demand comes from VC-backed startups (30%), B2B SaaS (25%), D2C/eCommerce (20%), professional services (15%), and healthcare/life sciences (10%). VC-backed companies are particularly active users as investors often recommend fractional marketing leadership to portfolio companies.
How do I transition to fractional CMO work?▼
The most effective path combines: building a strong LinkedIn presence showcasing marketing expertise, developing 2-3 case studies of measurable business impact, networking through CIM events and Marketing Week conferences, and registering with specialist platforms like Fractional Quest. Many CMOs start with one fractional role while employed, then transition fully.
Written by a Practicing Fractional Executive
Dan Keegan
Founder & Fractional GTM Expert
With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.
Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.
Prior executive experience includes
Current fractional client