Fractional CMO Jobs
Part-time and portfolio marketing leadership roles for experienced CMOs and Marketing Directors.
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Fractional CMO Market Statistics
Growth in fractional CMO demand since 2019
Source: LinkedIn Talent Insights
Of Series A-B startups using fractional marketing leadership
Source: Marketing Week Survey 2024
Typical savings vs full-time CMO hire
Source: CIM Business Report
Of fractional CMO roles offer remote or hybrid working
Source: Fractional Quest Market Analysis
Fractional CMO Day Rates
CMO Day Rates
UK market rates (£/day)
Fractional CMO Fractional Jobs
CMO Jobs
0 jobs found
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Why Fractional CMO Jobs Are Growing
Fractional CMO jobs have surged as companies realize senior marketing leadership doesn't require a full-time £150k+ hire. From B2B SaaS to D2C brands, the fractional CMO model delivers strategic marketing direction and team leadership at a fraction of the cost.
For experienced marketing leaders, fractional CMO jobs offer the ultimate portfolio career—combining variety, flexibility, and premium day rates. Work with multiple brands, lead diverse marketing challenges, and build a portfolio spanning industries.
The digital transformation of marketing has made fractional CMO roles increasingly remote-friendly. Whether you're a former agency leader, corporate CMO, or marketing director ready for variety, the fractional market offers exceptional opportunities.
Fractional CMO Day Rates
Day rates vary by sector, brand size, and geography:
| Role | Day Rate Range | Typical |
|---|---|---|
| VC-Backed Scale-up | £1,100 - £1,600/day | £1,300 |
| Enterprise/Corporate | £1,000 - £1,500/day | £1,200 |
| SME/Growth Stage | £800 - £1,200/day | £1,000 |
| D2C/E-commerce | £900 - £1,400/day | £1,100 |
| US Remote | $1,500 - $2,500/day | $1,800 |
Fractional CMO Jobs by Region
United Kingdom
London leads for fractional CMO demand, with growing opportunities in Manchester and Bristol. Strong D2C, fintech, and SaaS sectors.
United States
The largest market for fractional CMOs. High demand from VC-backed startups across all tech hubs. Premium rates for B2B SaaS expertise.
Europe
Growing markets in Germany, Netherlands, and Nordics. International brand experience valued. Often requires travel for key markets.
Remote/Global
70% of fractional CMO roles now offer remote arrangements. Digital-first marketers with strong performance marketing backgrounds most in demand.
Specialist Fractional CMO Roles
B2B SaaS CMO
£1,200-£1,700/dayDemand gen, PLG, and ABM specialists for software companies. Highest demand category.
Brand CMO
£1,000-£1,500/dayBrand strategy and positioning experts for consumer companies launching or repositioning.
Performance CMO
£1,100-£1,600/dayGrowth marketing and paid acquisition specialists. Data-driven, ROI-focused.
Go-to-Market CMO
£1,200-£1,800/dayLaunch specialists for new products and market entries. Project-based with defined outcomes.
Industry Resources & Professional Bodies
CIM
Chartered Institute of Marketing
www.cim.co.uk
DMA
Data & Marketing Association
dma.org.uk
Marketing Week
Industry news
www.marketingweek.com
IPA
Institute of Practitioners in Advertising
ipa.co.uk
AMA
American Marketing Association
www.ama.org
WARC
Marketing research
www.warc.com
AdAge
Advertising insights
adage.com
HubSpot
Marketing resources
blog.hubspot.com
Explore More CMO Resources
Discover related guides, job boards, and resources
Fractional CMO Fractional Rate Calculator
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1050.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Fractional Executive Insights
Market Overview for Fractional Executives
Building a Portfolio Career in Fractional CMO
Case Study
OneUp Productions
Gaming & Esports Production
Fractional GTM LeadThe Challenge
OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.
Our Approach
Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.
Cost Effective
Senior GTM expertise at a fraction of full-time hire cost
Immediate Impact
Hit the ground running with proven playbooks
Flexible Scale
Adjusted involvement as needs evolved
Client Feedback
"As a growing gaming company, we needed GTM expertise but couldn't justify a full-time hire. The fractional model gave us exactly what we needed - senior leadership at a pace and budget that worked for us."
Fractional Jobs Fractional CMO: FAQs
Common questions about fractional jobs Fractional CMO
What experience do I need to become a fractional CMO?▼
Most fractional CMO roles require 10-15+ years of marketing experience with at least 5 years in senior leadership (CMO, VP Marketing, Marketing Director). Full-funnel expertise spanning brand and performance marketing is essential. B2B SaaS or D2C experience adds significant value.
How much can I earn as a fractional CMO?▼
Fractional CMO day rates typically range from £800-£1,500 in the UK and $1,500-$2,500 in the US. Working 2-3 days per week across multiple clients, annual earnings of £200,000-£350,000+ are achievable while maintaining work-life balance.
How do I find fractional CMO jobs?▼
The best approaches are: specialist platforms like Fractional Quest, networking through CIM and industry events, building VC/PE relationships, LinkedIn thought leadership on marketing strategy, and referrals from other fractional executives.
Can I do fractional CMO work remotely?▼
Yes, approximately 70% of fractional CMO roles offer remote or hybrid arrangements. Marketing leadership is well-suited to remote work with digital tools. Some on-site presence may be expected for brand shoots, team workshops, or board presentations.
What's the typical fractional CMO engagement?▼
Engagements typically run 6-12 months with 2-3 days per week commitment. Many start with a strategic audit and evolve into ongoing leadership. Some CMOs maintain 2-3 concurrent clients; others prefer deeper engagement with one primary brand.
What makes a successful fractional CMO?▼
Successful fractional CMOs combine strategic vision with hands-on execution capability. They can quickly diagnose marketing challenges, build and motivate teams, and deliver measurable results. Strong communication skills and ability to influence without full-time presence are essential.
Written by a Practicing Fractional Executive
Dan Keegan
Founder & Fractional GTM Expert
With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.
Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.
Prior executive experience includes
Current fractional client