OneUp Productions

The Challenge

OneUp Productions, a growing gaming and esports production company based in the UK, faced a critical juncture. They had established a strong domestic presence but lacked the internal expertise and bandwidth to pursue international expansion opportunities.

The leadership team recognized they needed senior go-to-market expertise but couldn't justify the cost of a full-time CMO or GTM Director. They needed someone who could hit the ground running with proven playbooks for market entry, while being flexible enough to work alongside their existing team.

The Solution: Fractional GTM Leadership

OneUp engaged a Fractional GTM Lead to develop and execute their international expansion strategy. Working 2-3 days per week, the fractional executive brought:

• Market Research & Analysis: Identified three target markets with strong esports ecosystems and growth potential
• Go-to-Market Strategy: Developed comprehensive market entry plans including partnerships, pricing, and positioning
• Partnership Development: Established relationships with local gaming organizations and event producers
• Team Mentorship: Upskilled the internal team on international expansion best practices

The Results

Within 12 months of engagement, OneUp Productions had successfully:

Why Fractional Worked

The fractional model was ideal for OneUp Productions because:

• Cost Efficiency: They accessed senior GTM expertise at 30-40% of the cost of a full-time hire
• Immediate Impact: The fractional lead brought proven international expansion playbooks
• Flexibility: They scaled involvement up or down based on project phases
• Knowledge Transfer: The internal team gained skills for future expansion

“As a growing gaming company, we needed GTM expertise but couldn't justify a full-time hire. The fractional model gave us exactly what we needed - senior leadership at a pace and budget that worked for us.”