Fractional Executive Case Study
See how fractional leadership delivers real results for growing businesses.
Featured: OneUp Productions
How fractional GTM leadership helped a gaming company expand into 3 new international markets
OneUp Productions
Gaming & Esports Production Company
The Challenge
OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.
The Solution
Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.
Why Companies Choose Fractional
Cost Effective
Get senior executive expertise at 30-40% of the cost of a full-time hire.
Immediate Impact
Experienced leaders hit the ground running with proven playbooks.
Flexible Scale
Scale involvement up or down based on business needs.
Client Feedback
"As a growing gaming company, we needed GTM expertise but couldn't justify a full-time hire. The fractional model gave us exactly what we needed - senior leadership at a pace and budget that worked for us."
Ready for Your Own Success Story?
Discover how fractional leadership can help your business grow.
Written by a Practicing Fractional Executive
Dan Keegan
Founder & Fractional GTM Expert
With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.
Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.
Prior executive experience includes
Current fractional client