Fractional CMO UK
Part-time marketing leadership for UK businesses
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What type of CMO do you need?
Key Takeaways
- 1Fractional CMOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £750 to £1400, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
Fractional CMO UK Services
Quick Definition
A Fractional CMO in the UK provides senior marketing leadership to British businesses on a part-time basis—typically 1-3 days per week. With deep understanding of UK markets, regulatory environment, and consumer behaviour, UK-based fractional CMOs offer strategic expertise tailored to British business contexts.
The UK Fractional CMO Market
The UK fractional executive market has grown 180% since 2020, driven by scale-ups, PE-backed businesses, and SMEs seeking CMO-level expertise without full-time costs. Major hubs include London, Manchester, Birmingham, Leeds, and Edinburgh, with many fractional CMOs offering hybrid or fully remote arrangements.
Connect with experienced UK-based Fractional CMOs ready to drive your marketing strategy.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£164k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
UK Fractional CMO day rates range from £700-1,400 depending on experience and sector. For 2 days per week, expect £5,600-11,200 monthly.
Industry Resources & Authority Links
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 CMO Market Snapshot
💰 CMO Day Rates
Based on 2026 market data for UK CMO roles.
