Hire a Fractional CRO
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Hiring Guide

Hire a
Fractional CRO

Complete guide to finding, vetting, and hiring the perfect fractional Chief Revenue Officer for your business.

2-4 Weeks
To Hire
90 Days
To Impact
£1,250
Avg Day Rate
Process

How to Hire a Fractional CRO

From defining your needs to signed contract in 2-4 weeks

1

Brief

Tell us about your needs, company stage, and what you're looking for in a fractional executive.

2

Match

We curate a shortlist of pre-vetted fractional executives who match your specific requirements.

3

Meet

Interview your top candidates. We handle scheduling and provide interview frameworks.

4

Start

Your fractional executive begins within days. We support onboarding and ongoing success.

Sourcing

Where to Find Fractional CROs

Six channels for finding qualified candidates

🎯

Fractional Job Boards

Platforms like Fractional.Quest with pre-vetted fractional executives actively looking for engagements.

Pros: Pre-screened candidates, fast matching, transparent rates
Best for: Companies wanting quality candidates quickly
💼

Revenue Collective

The leading revenue leader community with thousands of CROs and VP Sales.

Pros: High-quality network, proven leaders, community vetted
Best for: SaaS and B2B companies
🔍

LinkedIn Search

Search for CROs using hashtags #FractionalCRO, #PortfolioCRO, or "Fractional CRO" in titles.

Pros: Large pool, direct outreach, can research background
Best for: Companies with time to source and screen
🌟

VC & PE Referrals

Ask your investors, advisors, or board members who they've worked with.

Pros: Trusted recommendations, investor-approved, proven with similar companies
Best for: VC/PE-backed startups with investor networks
📊

SaaS Communities

SaaStr, SaaS Growth Hub, Pavilion, and industry Slack communities. For GTM strategy support, consider a specialist <a href="https://gtm.quest" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:underline">GTM agency</a>.

Pros: Industry-specific, engaged professionals, peer recommendations
Best for: SaaS and tech companies
🎤

Sales Conferences

Attend SaaStr, Sales Assembly, or industry-specific events.

Pros: Meet in person, assess cultural fit, network effect
Best for: Companies attending conferences anyway
Evaluation

How to Evaluate Fractional CROs

Six criteria for assessing candidates

Revenue Scaling Experience

Have they scaled revenue at companies like yours? Look for experience growing from £1M to £10M+ ARR or building sales teams from 2 to 20+ reps.

Experience at similar stage companies, relevant ARR growth, understanding of your growth phase
Only worked at large corporations or never managed a scaling sales org

Industry & Sales Model Expertise

Do they understand your sales motion? Enterprise sales differ from SMB or PLG. Ensure they speak your language—ACV, sales cycles, pipeline velocity, win rates.

Experience with your sales model, knowledge of relevant KPIs, understanding of your buyer
No experience with similar sales motions or deal sizes

Team Building Track Record

Have they hired and developed sales teams before? Great fractional CROs can recruit, train, and retain top sales talent—not just manage existing teams.

Track record of building teams, sales hiring experience, retention metrics
Never built a team from scratch or high turnover in previous roles

Sales Operations & Systems

Can they implement the infrastructure for scale? Beyond selling, they should build playbooks, implement CRM processes, and create forecasting models.

Salesforce/HubSpot expertise, playbook creation, forecasting accuracy
Can't demonstrate ops improvement or relies on others for systems

Strategic Revenue Leadership

Are they a strategic partner or just a sales manager? Great CROs influence strategy, not just hit quota. They should align sales with marketing and customer success.

Examples of strategic input, cross-functional alignment, beyond-quota thinking
Purely execution focused, only cares about closing deals

Fractional Working Model Fit

Do they know how to work fractionally? This requires discipline, clear communication, and asynchronous collaboration. Ask how they manage multiple clients and make impact in 2 days/week.

Works with 2-4 companies currently, systems for time management, clear communication cadence
First fractional engagement or working with 6+ companies (spread too thin)
FAQ

Frequently Asked Questions

Typically 2-4 weeks from first conversations to start date. This includes: defining requirements (1-3 days), sourcing candidates (3-7 days), interviews (1-2 weeks), and onboarding (1 week). Much faster than the 3-6 months required for full-time CRO recruitment.
Five main sources: (1) Fractional executive job boards like Fractional.Quest with pre-vetted candidates, (2) LinkedIn using hashtags like #FractionalCRO or #PortfolioCRO, (3) Revenue Collective and sales leadership networks, (4) Referrals from VCs, founders, or investors, (5) Sales conferences and SaaS communities.
Five key criteria: (1) Relevant experience scaling revenue at your stage (seed, Series A, PE-backed), (2) Industry expertise matching your sector (SaaS, B2B, enterprise), (3) Proven track record growing ARR or building sales teams, (4) Strong sales operations and forecasting skills, (5) Cultural fit and ability to work fractionally with your team.
Day rates range from £1,000-£1,500 depending on experience. Most engagements are 2 days per week (£8,000-£12,000/month retainer) or 3 days per week (£100,000-£180,000 annually). This is 40-60% cheaper than full-time CROs who cost £200,000-£350,000+ with benefits and equity.
Start with a 3-month trial period with 30 days notice either side. After the trial, extend to 12-month rolling contracts. Key terms: day rate or monthly retainer, expected days per week, notice period (30 days standard), IP ownership (company owns all work), confidentiality, and scope of responsibilities.
Yes, many companies do this as they scale. Common transition points: closing Series B, hitting £10M+ ARR, or building larger sales teams. Discuss this upfront—most fractional CROs are open to conversion if the timing and equity package make sense.
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Hire a Fractional CRO | UK Guide | Fractional Recruitment Agency