How is a Fractional CRO different from a VP of Sales?

CROs take a broader view of revenue including marketing alignment, customer success, and revenue operations. VPs of Sales typically focus on the sales team and hitting quota.

Can a Fractional CRO help us build our first sales team?

Yes - this is a common engagement. Fractional CROs help define roles, build processes, hire the right people, and create the foundations for a scalable sales organisation.

What results can I expect?

Results vary, but clients typically see improved win rates, shorter sales cycles, better pipeline predictability, and sustainable revenue growth within 3-6 months.

Hire a Fractional CRO

Get CRO-level revenue leadership to accelerate your sales growth

Hiring a Fractional CRO gives your business access to senior revenue leadership without full-time costs. Whether you need to build a sales machine, optimise revenue operations, or scale to the next level, a fractional CRO brings proven revenue expertise.

Develop comprehensive strategies to accelerate revenue growth

Build and lead high-performing sales teams

Optimise sales processes, tools, and metrics

Create predictable, scalable pipeline generation

Maximise retention and expansion revenue

Equip teams with tools, training, and content

FAQs

Frequently Asked Questions

Common triggers include plateauing revenue, scaling from founder-led sales, needing to professionalize sales for investors, or wanting to build a predictable revenue machine.

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