Fractional CMO Opportunity

Advisory CMO Opportunities Across the UK

Advisory CMO roles offer experienced marketing leaders the opportunity to provide strategic guidance without day-to-day operational responsibilities. These positions are perfect for accomplished CMOs who want to share their expertise as brand advisors, board members, or strategic marketing consultants to multiple organisations.

What Advisory CMOs Do

As an advisory CMO, you'll typically work 1-4 days per month with each client. Your responsibilities include providing strategic marketing guidance to founders and boards, advising on brand positioning and market entry strategies, reviewing marketing effectiveness and ROI, mentoring in-house marketing leaders, and serving as a sounding board for major marketing decisions. Advisory roles focus on strategic direction rather than campaign execution.

UK Market Demand

The demand for experienced marketing advisors continues to grow as companies seek guidance on brand strategy and growth. According to the Chartered Institute of Marketing, strategic marketing expertise is increasingly valued at board level. Marketing Week reports growing interest in fractional and advisory marketing leadership. Econsultancy highlights the complexity of modern marketing requiring experienced guidance.

Day Rates for Advisory CMOs

Advisory CMO day rates in the UK typically range from £600-£900 per day, depending on the nature of the engagement and your background. Brand strategy projects or go-to-market advisory may command higher rates. Many advisory CMOs work with 4-6 clients simultaneously, combining advisory work with speaking, writing, or other marketing activities.

Ideal Candidate Profile

Successful advisory CMOs typically have 15+ years of marketing experience with multiple CMO or VP Marketing roles. You should have experience building brands, launching products, and driving growth at scale. Expertise in both B2B and B2C marketing is valuable. Strong commercial acumen is essential—you'll need to connect marketing strategy to business outcomes. A network of agencies, media contacts, and marketing technology vendors adds value.

Industries Seeking Advisory CMOs

Advisory marketing leadership is particularly valuable in:

• Venture-Backed Startups - Founders needing brand and positioning guidance
• Scale-ups - Companies professionalising marketing functions
• Private Equity Portfolio Companies - Value creation through brand
• Traditional Businesses - Companies modernising their marketing approach
• Non-Profits - Charities needing marketing strategy

How to Find Advisory CMO Roles

The best advisory CMO opportunities come through marketing networks and specialist platforms. Fractional Quest focuses specifically on fractional and advisory executive roles in the UK. The Marketing Society offers networking for senior marketers. Campaign and The Drum provide industry insights.

Getting Started

To explore advisory CMO opportunities, browse our Advisory CMO Jobs UK listings. For more hands-on roles, see our Fractional CMO Jobs and Part-Time CMO positions. Check our CMO salary guide to understand current market rates.