Part-time reputation leadership
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Quick Definition
Fractional CROs provide reputation and crisis leadership on a part-time basis. Typical engagements are 2-4 days per month with day rates from 900-1400 GBP.
UK fractional reputation demand comes from companies facing stakeholder scrutiny. Organizations seek crisis and reputation expertise.
| Area | Requirement |
|---|---|
| Experience | 15+ years communications or PR |
| Track Record | Crisis management, reputation |
| Skills | Stakeholder engagement, media |
| Network | Journalist relationships valued |
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
How fractional executives spend their time
The fractional CRO (Reputation) leads corporate reputation, public affairs, and stakeholder trust on a part-time basis.
Corporate reputation strategy and measurement
Public affairs and government relations
ESG and sustainability reporting
Crisis communications and issues management
Stakeholder mapping and engagement
Corporate social responsibility programmes
Media monitoring and sentiment analysis
Compare day rates across C-suite roles
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Complementary leadership for your organisation
Everything you need to know
A fractional CRO provides reputation leadership including crisis prep and stakeholder engagement.
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Founder's background
Based on 2026 market data for UK CRO roles.
