Can you help during a crisis?

Yes, we provide crisis management and communications support.

Do you monitor our reputation?

Yes, we implement reputation monitoring and early warning systems.

What about executive positioning?

Yes, thought leadership and executive visibility are key services.

How do you measure reputation?

We track media sentiment, stakeholder perception, and reputation indices.

Can you help during a crisis?

Yes, we provide crisis management and communications support.

Do you monitor our reputation?

Yes, we implement reputation monitoring and early warning systems.

What about executive positioning?

Yes, thought leadership and executive visibility are key services.

How do you measure reputation?

We track media sentiment, stakeholder perception, and reputation indices.

Fractional CRO Reputation Services

Expert reputation leadership on a flexible basis

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

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Key Takeaways

1Fractional CROs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

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What We Deliver

Quick Definition

Fractional CRO reputation services provide reputation leadership including reputation strategy, crisis communications, stakeholder engagement, and brand protection. Scale reputation expertise to your needs.

Core Services

Our fractional CROs deliver reputation strategy, crisis preparedness, media relations, stakeholder mapping, reputation monitoring, and executive positioning.

Service Packages

Package	Scope	Investment
Reputation Audit	Assessment and planning	1-2 days/month
Reputation Programs	Active management	2-4 days/month
Reputation Leadership	Full function leadership	4-8 days/month

Our Approach

We assess reputation assets and risks, develop protection strategies, and prepare for crises. Our CROs bring corporate affairs and crisis expertise.

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Cost Comparison

Fractional vs Full-Time Executive

Full-Time Executive£286k/year

Salary + Benefits + Overhead

Fractional Executive£106k/year

1-2 days/week average

Your Potential Savings

£180k+

63%

saved

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Time Allocation

How fractional executives spend their time

Strategy30%

Operations25%

Leadership20%

Governance15%

Technology10%

Fractional CRO (Chief Reputation Officer) Services

Fractional Chief Reputation Officer services provide expert corporate reputation management, crisis communications, and stakeholder engagement leadership.

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Our CRO Services Include

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Reputation Strategy: Corporate reputation assessment and improvement planning

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Crisis Management: Crisis playbooks, media training, and incident response

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Media Relations: Proactive media engagement and thought leadership

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Public Affairs: Government, regulatory, and community stakeholder management

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Internal Communications: Employee engagement and change communications

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ESG Communications: Sustainability narrative and ESG stakeholder reporting

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How Fractional CRO Services Work

Phase	Focus	Timeline
Audit	Reputation assessment and stakeholder mapping	Weeks 1-4
Strategy	Reputation plan and messaging framework	Weeks 4-8
Execution	Media programme and crisis preparedness	Ongoing

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CRO Salary Guide

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CCO Salary Guide

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Fractional CMO Jobs UK

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UK Fractional Jobs

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Fractional Recruitment Agency

UK Fractional Executive Day Rates

Compare day rates across C-suite roles

CFO£800 - £1500/day

£1100

CTO£900 - £1600/day

£1200

CMO£750 - £1400/day

£1000

COO£800 - £1400/day

£1050

CDO£900 - £1450/day

£1150

CISO£900 - £1550/day

£1200

Rate Range

Average

Source: UK Market Data 2025

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Fractional vs Interim vs Full-Time

Choose the right engagement model

Aspect	Fractional	Interim	Full-Time
Time Commitment	1-3 days/week	4-5 days/week	5 days/week
Duration	Ongoing/flexible	3-12 months	Permanent
Annual Cost	£50-150k	£150-300k	£200-400k+
Best For	SMEs, startups, scale-ups	Crisis, transitions	Large enterprises
Flexibility	★★★ High	★★☆ Medium	★☆☆ Low

Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.

Calculate Your Day Rate

Fractional CMO Earnings

Calculate Your Potential Income

Your Day Rate

£900

£600Avg: £900£1500

Days Per Client/Week

2.5 days

1 day5 days

Number of Clients

2 clients

Weekly

£4,500

Monthly

£19,485

Annual

£216,000

Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.

BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.

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