What does a fractional CRO cost?

Day rates typically range from 800-1200 GBP depending on experience and scope.

How do I evaluate reputation officer candidates?

Assess crisis experience, media relationships, measurement capabilities, and stakeholder management skills.

What should I ask in interviews?

Focus on crisis examples, reputation measurement methods, and stakeholder engagement approach.

How long are typical engagements?

Engagements typically run 3-12 months depending on objectives.

What does a fractional CRO cost?

Day rates typically range from 800-1200 GBP depending on experience and scope.

How do I evaluate reputation officer candidates?

Assess crisis experience, media relationships, measurement capabilities, and stakeholder management skills.

What should I ask in interviews?

Focus on crisis examples, reputation measurement methods, and stakeholder engagement approach.

How long are typical engagements?

Engagements typically run 3-12 months depending on objectives.

Hire a Fractional Chief Reputation Officer

Complete guide to hiring fractional reputation leadership

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

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Key Takeaways

1Fractional CROs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

Latest Fractional Jobs

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When to Hire a Fractional CRO (Reputation)

Quick Definition

Consider a fractional Chief Reputation Officer when facing PR crises, rebranding initiatives, or stakeholder perception issues. Ideal for companies needing senior reputation expertise without full-time executive cost.

What to Look For

Evaluate candidates on crisis communications experience, media relations track record, brand perception measurement expertise, and stakeholder engagement skills. Look for experience in your industry with proven reputation turnaround results.

Evaluation Criteria

Criteria	What to Assess	Red Flags
Crisis Experience	Track record managing PR crises	No crisis management examples
Media Relations	Journalist relationships and coverage	Only paid media experience
Measurement	Brand perception tracking methods	No data-driven approach
Stakeholder Management	Board and investor communications	Only external focus

Interview Questions

Ask about their approach to crisis communications, how they measure reputation ROI, examples of reputation turnarounds, and their stakeholder engagement methodology.

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Cost Comparison

Fractional vs Full-Time Executive

Full-Time Executive£286k/year

Salary + Benefits + Overhead

Fractional Executive£106k/year

1-2 days/week average

Your Potential Savings

£180k+

63%

saved

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Time Allocation

How fractional executives spend their time

Strategy30%

Operations25%

Leadership20%

Governance15%

Technology10%

Hire a Fractional CRO (Chief Reputation Officer)

A fractional Chief Reputation Officer provides expert corporate reputation management, crisis communications, and stakeholder relations leadership to protect and enhance your organisation's reputation.

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Why Hire a Fractional CRO?

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Reputation protection: Proactive reputation management before crises hit

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Crisis capability: Experienced crisis response leadership available on-call

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Media expertise: Established journalist relationships and media strategy

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Stakeholder trust: Build confidence with investors, regulators, and partners

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What a Fractional CRO Delivers

Deliverable	Timeline
Reputation audit & risk assessment	Weeks 1-4
Reputation strategy & messaging	Weeks 4-8
Crisis playbook & media training	Weeks 8-12
Ongoing monitoring & stakeholder engagement	Ongoing

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Typical Engagement Models

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Strategic: 1-2 days/week for reputation governance

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Campaign: 2-3 days/week for major reputation programmes

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Crisis: Full engagement during reputation incidents

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CRO Salary Guide

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Fractional CMO Jobs UK

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CCO Salary Guide

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UK Fractional Jobs

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Fractional Recruitment Agency

UK Fractional Executive Day Rates

Compare day rates across C-suite roles

CFO£800 - £1500/day

£1100

CTO£900 - £1600/day

£1200

CMO£750 - £1400/day

£1000

COO£800 - £1400/day

£1050

CDO£900 - £1450/day

£1150

CISO£900 - £1550/day

£1200

Rate Range

Average

Source: UK Market Data 2025

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Fractional vs Interim vs Full-Time

Choose the right engagement model

Aspect	Fractional	Interim	Full-Time
Time Commitment	1-3 days/week	4-5 days/week	5 days/week
Duration	Ongoing/flexible	3-12 months	Permanent
Annual Cost	£50-150k	£150-300k	£200-400k+
Best For	SMEs, startups, scale-ups	Crisis, transitions	Large enterprises
Flexibility	★★★ High	★★☆ Medium	★☆☆ Low

Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.

Calculate Your Day Rate

Fractional CMO Earnings

Calculate Your Potential Income

Your Day Rate

£900

£600Avg: £900£1500

Days Per Client/Week

2.5 days

1 day5 days

Number of Clients

2 clients

Weekly

£4,500

Monthly

£19,485

Annual

£216,000

Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.

BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.

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