How much does a full-time CRO earn in the UK

Full-time CRO salaries range from 120000-180000 GBP with London roles at the higher end.

What qualifications do CROs need

CROs typically have 15-20 years communications experience plus CIPR or equivalent qualifications.

Which industries pay CROs the most

Financial services energy and tech pay premium rates due to regulatory and reputational complexity.

What is the difference between CRO and CCO

CRO focuses specifically on reputation protection while CCO covers all corporate communications.

How much does a full-time CRO earn in the UK

Full-time CRO salaries range from 120000-180000 GBP with London roles at the higher end.

What qualifications do CROs need

CROs typically have 15-20 years communications experience plus CIPR or equivalent qualifications.

Which industries pay CROs the most

Financial services energy and tech pay premium rates due to regulatory and reputational complexity.

What is the difference between CRO and CCO

CRO focuses specifically on reputation protection while CCO covers all corporate communications.

Fractional CRO Salary UK

Chief Reputation Officer compensation benchmarks from Comms Search and PayScale 2026

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

↓

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Quick Cost Calculator

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Days per week

Monthly Cost£8,000

vs Full-Time£22,000

You Save£14,000 (64%)

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📅Updated 1 Feb 2026

📝143 words

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£800-1500

Day Rate

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1-3

Days/Week

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50-70%

Cost Savings

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500+

UK Placements

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Key Takeaways

1Fractional CROs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

Latest Fractional Jobs

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Department

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What is a Chief Reputation Officer

Quick Definition

A Chief Reputation Officer leads corporate communications strategy brand reputation management crisis communications and stakeholder relations. This senior role protects and enhances organizational reputation across all channels.

CRO Reputation Salary Overview 2026

According to Comms Search the Head of Director of Communications salary in London ranges from 120000 to 180000 GBP with a premium for reputation leaders in high-risk regulated sectors like Energy Finance and Tech. PayScale shows Director of Communications averaging 74476 GBP with top earners reaching 108000 GBP. Fractional reputation officers typically charge 800-1200 GBP per day for strategic communications leadership.

Reputation Leadership Day Rates

Role Level	Day Rate	Annual FTE	Typical Scope
Chief Reputation Officer	1000-1500 GBP	150000-200000 GBP	Board-level strategy
Director of Communications	800-1100 GBP	100000-150000 GBP	Full comms leadership
Head of PR	650-900 GBP	80000-110000 GBP	External comms focus

CRO vs Related Roles

Role	FTE Salary	Day Rate
Chief Reputation Officer	150000 GBP	1000-1500 GBP
CCO Communications	140000 GBP	900-1300 GBP
Director of Communications	74476 GBP	650-900 GBP

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Cost Comparison

Fractional vs Full-Time Executive

Full-Time Executive£286k/year

Salary + Benefits + Overhead

Fractional Executive£106k/year

1-2 days/week average

Your Potential Savings

£180k+

63%

saved

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Time Allocation

How fractional executives spend their time

Strategy30%

Operations25%

Leadership20%

Governance15%

Technology10%

Fractional CRO (Chief Reputation Officer) Salary Guide UK

Fractional Chief Reputation Officers manage corporate reputation, crisis communications, and stakeholder relations. Demand has grown as social media amplifies reputational risks and ESG scrutiny increases.

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CRO [Day Rates](/fractional-executive-day-rates "Fractional Executive Day Rates") by Sector

Sector	Day Rate	Annual Equivalent
Enterprise/Corporate	£950-£1,300/day	£190-260k
Financial Services	£1,000-£1,400/day	£200-280k
Consumer Brands	£900-£1,200/day	£180-240k

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Factors Affecting Reputation Officer Rates

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Crisis management: Major crisis response experience commands premiums

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Media relations: Senior journalist and editor relationships

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Public affairs: Government and regulatory stakeholder management

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ESG communications: Sustainability narrative expertise adds 10-15%

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Fractional CMO Jobs UK

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Interim CRO Jobs

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Part-Time CRO Jobs

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Fractional CCO Salary

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UK Fractional Jobs

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Fractional Recruitment Agency

UK Fractional Executive Day Rates

Compare day rates across C-suite roles

CFO£800 - £1500/day

£1100

CTO£900 - £1600/day

£1200

CMO£750 - £1400/day

£1000

COO£800 - £1400/day

£1050

CDO£900 - £1450/day

£1150

CISO£900 - £1550/day

£1200

Rate Range

Average

Source: UK Market Data 2025

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Fractional vs Interim vs Full-Time

Choose the right engagement model

Aspect	Fractional	Interim	Full-Time
Time Commitment	1-3 days/week	4-5 days/week	5 days/week
Duration	Ongoing/flexible	3-12 months	Permanent
Annual Cost	£50-150k	£150-300k	£200-400k+
Best For	SMEs, startups, scale-ups	Crisis, transitions	Large enterprises
Flexibility	★★★ High	★★☆ Medium	★☆☆ Low

Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.

Calculate Your Day Rate

Fractional CMO Earnings

Calculate Your Potential Income

Your Day Rate

£900

£600Avg: £900£1500

Days Per Client/Week

2.5 days

1 day5 days

Number of Clients

2 clients

Weekly

£4,500

Monthly

£19,485

Annual

£216,000

Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.

BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.

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