What is a Fractional CRO (Chief Reputation Officer)?
A Fractional Chief Reputation Officer is an experienced corporate reputation executive who works part-time across multiple organisations, managing corporate reputation, crisis communications, and public affairs strategies.
The Fractional CRO Role
Fractional CROs typically work 1-2 days per week, providing senior reputation management leadership for companies where corporate reputation is a critical asset but a full-time reputation executive is not justified.
Key CRO Responsibilities
Reputation Strategy: Corporate reputation assessment, planning, and monitoring
Crisis Management: Crisis playbooks, media training, and incident response
Media Relations: Proactive media engagement and journalist relationships
Public Affairs: Government, regulatory, and community stakeholder management
ESG Communications: Sustainability narrative and stakeholder reporting
Who Needs a Fractional CRO?
Companies in high-profile or regulated industries with reputation exposure
Organisations recovering from or preparing for reputational challenges
Businesses facing ESG scrutiny from investors and stakeholders
Companies where public perception directly impacts commercial success
