Fractional CRO Services
Revenue Leadership

Fractional CRO Services

Get experienced CRO leadership without the full-time commitment. Revenue strategy, sales operations, GTM execution, and growth acceleration with a senior revenue leader working 1-3 days per week.

Find a Fractional CROHow to Hire
£850-£1,250
Day Rate Range
1-3 days
Per Week
40-60%
Cost Savings vs FT
Revenue
Growth Focused
What We Deliver

Fractional CRO Service Areas

🎯

Revenue Strategy

Define revenue roadmap, pricing strategy, and commercial architecture aligned with growth goals

👥

Sales Leadership

Build, coach and manage sales teams, define quotas, implement sales methodology

⚙️

RevOps & Systems

Optimise CRM, sales tools, forecasting, pipeline management and reporting

🚀

Go-to-Market Execution

Launch new products, enter new markets, execute expansion strategies with specialist GTM agency support

🤝

Deal Strategy

Support complex enterprise deals, negotiate contracts, close strategic accounts

📊

Board Reporting

Revenue metrics, pipeline reviews, investor updates and board presentations

Pricing

Engagement Models

Flexible options to match your revenue maturity and growth stage

Advisory

1 day/week
£3,400-£5,000/month

Strategic oversight, pipeline reviews, board reporting

Best for:

Post-PMF with existing sales

Part-Time CRO

2 days/week
£6,800-£10,000/month

Active leadership, team management, RevOps

Best for:

Series A/B, scaling revenue

Intensive CRO

3 days/week
£10,200-£15,000/month

Deep involvement, major GTM initiatives

Best for:

New market entry, rapid scaling

When to Use Fractional CRO Services

A fractional CRO provides senior revenue leadership without the cost and commitment of a full-time hire. This model is particularly valuable for companies that need strategic commercial direction but aren't yet at the scale to justify a full-time CRO.

Ideal Situations for Fractional CRO Services

  • Scaling from founder-led sales - Building first sales team, processes
  • Revenue operations overhaul - CRM, forecasting, pipeline management
  • Pre-fundraise - Validating revenue metrics for investors
  • New market entry - GTM strategy for expansion
  • Sales team turnaround - Improving velocity and conversion
  • Interim cover - Bridging gap while recruiting permanent CRO

Fractional CRO vs Sales Director vs VP Sales

AspectFractional CROSales DirectorVP Sales
FocusFull revenue strategyTeam managementSales execution
AccountabilityRevenue targetsTeam quotaSales pipeline
RevOpsYes - owns systemsUses systemsUses systems
Board presenceYesSometimesRarely

Related Services

Find Fractional CROs

Browse available fractional CROs

How to Hire

Guide to hiring a fractional CRO

CRO Salary Guide

Day rates and benchmarks

What is a Fractional CRO?

Understanding the role

GTM Agency Quest

Best GTM agency for go-to-market execution

FAQ

Common Questions About Fractional CRO Services

Fractional CRO services typically include: revenue strategy and forecasting, sales team leadership and coaching, revenue operations (RevOps) optimisation, go-to-market strategy execution, pipeline management and deal strategy, sales process improvement, and board-level revenue reporting.
Most engagements are 1-3 days per week on a retained basis. Your fractional CRO joins leadership meetings, directs revenue strategy, coaches sales teams, and ensures commercial decisions align with growth goals. Engagements typically start with a revenue assessment and GTM audit.
Sales consultants advise on tactics. Fractional CROs provide strategic revenue leadership - they own revenue outcomes, manage sales teams, build compensation plans, and are accountable for hitting targets. Think of them as your revenue leader who drives the entire commercial engine.
Fractional CRO day rates in the UK range from £850-£1,250. A typical 2-day per week engagement costs £6,800-£10,000 per month (£81,600-£120,000 annually). This is 40-60% less than a full-time CRO with benefits, bonus, and equity.
Ideal situations: scaling from founder-led sales to sales team, professionalising revenue operations, preparing for fundraising with validated metrics, entering new markets, improving sales velocity and conversion, or bridging gap while hiring full-time CRO.
Meet the Expert

Written by a Practicing Fractional Executive

Dan Keegan - Fractional Executive Expert with 15+ years experience in GTM, strategy, and executive leadership

Dan Keegan

Founder & Fractional GTM Expert

With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.

Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.

15+ Years Executive ExperienceFractional GTMStrategy & Growth
Connect on LinkedIn

Prior executive experience includes

SONY
Sony
O
Orange
H3G
Hutchison

Current fractional client

1U
OneUp Productions
1U

OneUp Productions

Gaming & Esports Production

Fractional GTM Lead
3
New Markets Entered
GTM
Strategy Delivered
2-3
Days Per Week

The Challenge

OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.

Our Approach

Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.

Cost Effective

Senior GTM expertise at a fraction of full-time hire cost

Immediate Impact

Hit the ground running with proven playbooks

Flexible Scale

Adjusted involvement as needs evolved

Fractional GTMMarket ExpansionGaming IndustryInternational Growth
Read Full Case Study
Fractional CRO Services UK | Fractional Recruitment Agency