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Hire a Fractional CRO to accelerate your revenue. Senior revenue leadership across sales, marketing, and customer success—at a fraction of full-time cost.
A Fractional CRO (Chief Revenue Officer) is an experienced revenue executive who works with your company on a part-time basis—typically 1-3 days per week. You get strategic leadership across your entire revenue engine—sales, marketing, and customer success—without the commitment and cost of a full-time hire.
Unlike a VP of Sales who focuses only on selling, a fractional CRO takes a holistic view of revenue. They align all customer-facing functions, optimise the full buyer journey, and build the systems for predictable, scalable revenue growth.
"A fractional CRO connects the dots between marketing, sales, and customer success to create a true revenue machine."
In many companies, sales and marketing operate as separate functions with different goals and metrics. This creates friction, blame games, and leaked revenue. A fractional CRO breaks down these silos, creating unified revenue operations that drive predictable growth.
Core responsibilities your fractional CRO will own
Develop comprehensive revenue strategy. Define go-to-market approach, pricing, packaging, and the path to revenue targets.
Break down silos between sales and marketing. Create shared metrics, unified processes, and collaborative culture.
Build RevOps infrastructure—CRM, automation, reporting, and processes that enable predictable revenue.
Implement pipeline discipline. Create forecasting processes, deal reviews, and the visibility needed to hit targets.
Develop repeatable GTM playbooks—sales processes, marketing campaigns, and customer success motions that scale.
Lead and develop revenue teams across sales, marketing, and customer success. Hire key roles and build capability.
Ensure customer success drives expansion revenue. Build retention and upsell motions that maximise customer lifetime value.
Get one leader accountable for the entire revenue engine. No more finger-pointing between sales and marketing—just aligned growth.
Access CRO-level expertise at 40-60% less than a full-time hire. Pay only for the time you need—typically £90,000-£150,000 per year versus £250,000+ for full-time.
Fractional CROs have scaled revenue before. They know what works, can avoid common mistakes, and accelerate your path to targets.
Build the systems and processes for predictable revenue. Know what's coming, forecast accurately, and hit targets consistently.
Fractional CROs bring playbooks from multiple companies. They know what GTM motions work for businesses like yours.
Sales blames marketing for bad leads. Marketing blames sales for not closing. You need someone to align both functions around revenue.
Before it gets worseYou're missing forecasts, pipeline is chaotic, and you don't know if you'll hit targets. Time for revenue discipline.
ASAPYou've found PMF and need to scale revenue. Time to professionalise GTM with proven playbooks and processes.
Post-PMFInvestors want to see strong revenue leadership and predictable growth. A fractional CRO provides credibility and structure.
3-6 months before raiseLaunching into new segments or geographies. Need strategic revenue leadership to develop and execute GTM.
At strategy phaseMoving from founder-led sales to a sales team, or from outbound to inbound, or enterprise to PLG.
Before the transition| Feature | Fractional CRO | Interim CRO | Full-Time CRO |
|---|---|---|---|
| Commitment | 1-3 days/week | Full-time (temporary) | Full-time (permanent) |
| Duration | Ongoing (6+ months typical) | 3-12 months | Permanent |
| Cost | £3,000-£6,000/week | £8,000-£12,000/week | £150,000-£250,000/year + benefits |
| Focus | Strategic + operational | Gap-fill or transformation | All responsibilities |
| Flexibility | Scale up/down as needed | Fixed term contract | Limited flexibility |
| Best For | Growing companies, specific expertise needs | Leadership gaps, major transitions | Large orgs with full-time need |
Tell us about your needs, company stage, and what you're looking for in a fractional executive.
We curate a shortlist of pre-vetted fractional executives who match your specific requirements.
Interview your top candidates. We handle scheduling and provide interview frameworks.
Your fractional executive begins within days. We support onboarding and ongoing success.
Tell us about your needs, company stage, and what you're looking for in a fractional executive.
We curate a shortlist of pre-vetted fractional executives who match your specific requirements.
Interview your top candidates. We handle scheduling and provide interview frameworks.
Your fractional executive begins within days. We support onboarding and ongoing success.
Tell us about your revenue challenges and we'll match you with pre-vetted fractional CROs who have solved them before.