GTM director jobs · Go-to-market director · VP GTM
GTM director jobs · hire a GTM director or go-to-market director, fractional or permanent
GTM director jobs are senior go-to-market roles: the GTM director owns go-to-market strategy and operations across sales, marketing and customer success, setting the plan, the process and the numbers each team works to, usually at a company large enough to have a head of each. To hire a GTM director, decide first whether the seat owns revenue or the system that produces it.
We place GTM directors fractional, interim and permanent, and we can put a senior GTM lead into the work directly. On every brief we send a shortlist of 3–5, each with pay or day rate, availability and IR35 position set out, after five-stage vetting. Looking for work? Live revenue leadership roles are on the board below.
How a brief runswhat we undertake
- 01Brief30-MINUTE SCOPING CALLDay 0
- 02Shortlist of 3–5VETTED · RATE BENCHMARK · IR35After the brief
- 03InterviewsYOU MEET THE SHORTLISTYour diary
- 04Scoped startFIRST-MONTH OUTCOMES AGREEDYou set the date
- 05Fractional, interim and permanentIR35 POSITION SET OUTOn every brief
Shortlist3–5
In the press
Fast Company 16 leaders on when fractional C-suite hires make sense · 24 Jun 2026
Leaders disagree on when a defined, part-week mandate is enough and when a senior seat needs full-time ownership. A GTM director hire turns on the same question.
15 minutes · video or phone
Book 15 minutes to hire a GTM director
Tell us the scope and the days a week. We come back with GTM director candidates, their day rates and availability.
- 0115 minutes, video or phone
- 02We scope the role and the days a week
- 03A shortlist of 3–5 after the call
- 04Fractional, interim and permanent briefs
Pick a day that suits · live availability
Live roles · last 3 months
Live GTM director roles jobs
No live GTM director roles roles in the last three months. Showing live fractional executive roles instead.
- FractionalSyndicated
Fractional CISO (Contract / Project Based)
Cambridge Spark · United Kingdom
est £1,500/day2 d/wk - FractionalSyndicated
Head of Medical Compliance, Governance & Diligence (Fractional)
CNX Therapeutics Ltd · Greater London
est £1,000/dayGreater London - FractionalSyndicated
Head of Applied Legal – AI Product (Fractional)
Stealth Startup · London
est £1,600/day2 d/wk - FractionalSyndicated
Fractional Product Practice Leader - 9 Month Contract
Tails.com · London
est £1,000/day2 d/wk - FractionalSyndicated
Fractional CPO
Log my Care · City of London
est £3,250/day3 d/wk - FractionalSyndicated
Fractional Finance Directors
PWF Associates Limited · Manchester
est £750/dayManchester - FractionalSyndicated
Fractional legal counsel
Nifina · London
est £750/dayLondon - FractionalExclusive
Fractional COO
Confidential client (Fractional Quest mandate) · London
Rate not statedLondon - FractionalSyndicated
Fractional Financial Controller
MarcoPolo Learning · City of Westminster
est £750/day2 d/wk
Live revenue leadership roles
How fractional recruitment agencies compare is set out in one place, including how we work: a GTM director brief and a shortlist of three to five.
01/ the role
GTM director: the meaning, and where the seat sits
A GTM director is the senior leader who owns how a company goes to market across functions: the ideal customer, the segments, the motion, the process from first touch to renewal, and the operations and data under it. That is the GTM director meaning. GTM stands for go-to-market, so a go-to-market director is the same job.
The seat is an architect more than a team captain. A head of sales runs sellers; a head of marketing runs campaigns. A GTM director makes the pieces fit: which markets to enter and in what order, how territories and handoffs work, what the forecast is built on, and which systems everyone shares. At some companies the heads of sales, marketing and customer success report in; at others they report elsewhere and the GTM director owns the plan they all work to.
Where the seat sits on the ladder
From the bottom: a GTM specialist or GTM manager; a GTM lead or founding GTM lead; a head of GTM; then the GTM director, the rung US companies usually call VP GTM; then the CRO. In a UK ladder “Head of” normally sits a rung below “Director”. Small companies skip rungs. The whole ladder is on our GTM jobs hub.
02/ scope
How to hire a GTM director
1. Decide what the seat owns
Two different jobs share the title. One owns the go-to-market system: strategy, process, RevOps, sales enablement and the data, with the revenue number sitting with a sales leader or CRO. The other owns the number too, with sales, marketing and customer success reporting in. Write down which you are hiring before you write the advert.
2. Choose fractional, interim or permanent
A go-to-market director on agreed days, as fractional GTM, suits a company that needs the architecture set and the teams to run it. If a senior seat is empty or a market launch needs someone every day, look at interim GTM jobs. Hire permanent once the system has to be run and improved every week.
3. Test the architecture
Give candidates your funnel by stage, your territory plan and your last forecast, and ask where it breaks and what they would change first. A strong GTM director will ask about data and handoffs before campaigns. Take references from a sales leader and a marketing leader they worked beside. Membership of the Institute of Sales Professionals is one signal among several.
4. Settle the title and the terms
Agree the days, what the GTM director can sign off alone, the outcomes for the first two quarters, and whether “director” is a job title or a board seat (below). If they work through their own company, check IR35 before the start date.
What we do on a GTM director brief
We send a shortlist of 3–5 candidates, each with pay or day rate, availability and IR35 position set out, after our five-stage vetting. We recruit fractional, interim, part-time, temporary and permanent executives, and non-executive directors. Where the work cannot wait for a search, we can put a senior GTM lead on it directly.
03/ comparison
GTM director vs CRO vs head of GTM
Three senior go-to-market seats. At a scale-up two of them often merge; choose by who owns the revenue number and who sits with the board.
04/ vetting
How we vet GTM directors
What we undertake on every brief, before a candidate reaches you.
- 01
Qualification screen
Verify GTM director tenure, sector context and stage fit.
SOURCING - 02
Mandate fit
Match to your situation — stage, board dynamics, timing.
MATCHING - 03
Reference deep-dive
We take references ourselves, from recent past clients — real outcomes, not titles.
VERIFY - 04
Shortlist
Three to five candidates with day rate, availability and IR35 position set out.
SHORTLIST OF 3–5
05/ gtm director jobs
GTM director jobs: who hires one, and how to read the advert
GTM director jobs tend to appear at companies with several go-to-market teams and more than one market or product: a scale-up adding a second segment, a business expanding abroad, an established company whose sales, marketing and customer success teams work to different plans.
Read the advert for the number. If the GTM director carries a revenue target and the heads of sales and marketing report in, it is a revenue leadership job close to a CRO. If the advert talks about process, territories, tooling, forecasting and enablement, it is the systems job, and a sales leader or CRO owns the target. Both are real; they suit different people.
Candidates who get these roles have usually run sales or marketing and then taken on operations, or come up through RevOps and then led people. If you want the strategy side in depth before you apply or hire, our sister site gtm.quest covers go-to-market strategy, and our go-to-market strategy page sets out who should own it. Live GTM director jobs are on the board on this page.
06/ vp gtm
VP GTM: the vice president of go-to-market, and the UK equivalent
A VP GTM, or VP of go-to-market, is the same architect seat on a US career ladder. US companies have a vice president tier between director and the C-suite that most UK companies do not, so where a US company says VP GTM, a UK company usually says GTM director. The job is the same: strategy, process and operations across sales, marketing and customer success, reporting to the CEO or CRO. That is our reading of how the titles are used; no published standard defines them.
UK companies use the VP title when they sell into the US, report to US investors, or hire into a US-headed team, so that the title reads at the right height on both sides of the Atlantic. A UK candidate should read a US VP GTM role as director level or above; a US candidate should not read a UK “head of GTM” as the same altitude. The sales-only version of the seat is covered on fractional sales director jobs, which includes the fractional VP of sales.
07/ gtm director vs cro
GTM director vs CRO: who owns the number
The difference is the revenue number and the board. A CRO owns every revenue line, including pricing, renewals and expansion, and sits with the CEO and the board. A GTM director owns how the company goes to market: the segments, the process, the operations under it. At scale the GTM director often reports to the CRO. At a scale-up without a CRO, a GTM director who carries the number is doing much of the CRO job under a smaller title. To hire the board-level owner of the number, see CRO recruitment.
Pay follows the same line. No published UK survey reports pay under the title GTM director; the Ravio and Erevena European Executive Salary Survey 2026 has no GTM line at all. For the CRO it gives a P75 base of £263,690 across European tech, falling to £191,200 at companies under $10m ARR. The nearest adjacent UK title below is the sales director: IT Jobs Watch puts the median advertised salary at £100,000, from IT-sector permanent job ads. Those are adjacent titles, not GTM director pay.
08/ contracts
The word “director”, and IR35 for a GTM director
In the UK, “director” can be a job title or a legal office. Under section 250 of the Companies Act 2006, a director includes any person occupying the position of director, by whatever name called. A GTM director who is not on the board holds a title; one who is, or who acts as one, takes on the seven general duties of a company director. Write down which it is before the offer, especially where equity is part of it.
A fractional or interim GTM director either is employed or works through their own limited company. Where they work through their own company, the off-payroll working rules (IR35) may apply. A medium or large client makes the status determination; HMRC sets out the size tests in its guidance for clients. For a small client outside the public sector, the worker’s own company decides. Status turns on how the engagement runs in practice. Our IR35 guide sets out the tests.
09/ questions
GTM director jobs FAQ
The questions people ask before bringing in a GTM director.
Book 15 minutes · shortlist of 3–5
Bring the brief. We architect the team.
A shortlist of 3–5 with day rate, availability and IR35 position set out, after five-stage vetting.
