SDR Advisory
Expert guidance on building and scaling high-performing SDR programs
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Key Takeaways
- 1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £800 to £1500, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
What is SDR Advisory?
Quick Definition
SDR Advisory provides expert consulting on building, scaling, and optimising Sales Development programs. Unlike fractional SDRs who execute prospecting, SDR Advisors guide strategy, processes, hiring, and tooling—helping companies build sustainable SDR capabilities.
SDR Advisory is ideal for companies that want to build internal SDR capability rather than outsource execution. Advisors bring experience from building multiple SDR teams and can accelerate your path to a high-performing sales development function.
What Does an SDR Advisor Do?
SDR Advisors provide strategic guidance on:
- SDR program design and structure
- ICP definition and targeting strategy
- Outbound sequence and messaging frameworks
- SDR hiring profiles and interview processes
- Sales tool selection and implementation
- SDR compensation and quota structures
- Performance metrics and coaching frameworks
- SDR-to-AE handoff optimisation
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
Hire an SDR Advisor when you want to build internal SDR capability and need strategic guidance. Hire a Fractional SDR when you need someone to execute prospecting directly. Many companies use both: an advisor to design the program and fractional/permanent SDRs to execute.
Industry Resources & Authority Links
Resource
Industry resource
www.ismprofessional.com
Resource
Industry resource
www.scaleupinstitute.org.uk
Resource
Industry resource
www.saastr.com
Resource
Industry resource
www.saleshacker.com
Resource
Industry resource
www.cim.co.uk
Resource
Industry resource
technation.io
Resource
Industry resource
www.managers.org.uk
Resource
Industry resource
www.iod.com
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 Exec Market Snapshot
💰 Exec Day Rates
Based on 2026 market data for UK Exec roles.
