Hire a Fractional SDR · Part-time sales development
Hire a Fractional SDR · part-time sales development
Hire a fractional Sales Development Representative — strategic sales development, part-time, for scale-ups and growth companies requiring sophisticated lead generation and pipeline development.
Plus current fractional SDR jobs across UK companies for experienced professionals seeking flexible positions.
How a brief runswhat we undertake
- 01Brief30-MINUTE SCOPING CALLDay 0
- 02Shortlist of 3–5VETTED · RATE BENCHMARK · IR35After the brief
- 03InterviewsYOU MEET THE SHORTLISTYour diary
- 04Scoped startFIRST-MONTH OUTCOMES AGREEDYou set the date
- 05Fractional, interim and permanentIR35 POSITION SET OUTOn every brief
Shortlist3–5
15 minutes · video or phone
Book 15 minutes to hire a fractional SDR
Tell us the scope and the days a week. We come back with SDR candidates, their day rates and availability.
- 0115 minutes, video or phone
- 02We scope the role and the days a week
- 03A shortlist of 3–5 after the call
- 04Fractional, interim and permanent briefs
Pick a day that suits · live availability
On the board · last 3 months
Fractional SDR jobs on the board
No Fractional SDR roles on the board in the last three months. Showing fractional executive roles instead.
- FractionalSyndicatedPart time / Fractional Finance Director
PHIX · United Kingdom
est £650/day3 d/wk - FractionalSyndicatedAcquisition CFO / Finance Director (Fractional)
CivSec Group · London
est £1,500/dayLondon - FractionalSyndicatedBusiness Affairs Executive (Fractional / Per-Project)
Twenty-Nine Palms Entertainment · London
est £1,100/dayLondon - FractionalSyndicatedFinancial Controller (fractional)
Fermtech · Oxford
est £550/dayOxford - FractionalSyndicatedFractional IT Director – Technology & AI (FTC)
Flat Iron · London
est £1,000/day2 d/wk - FractionalSyndicatedFractional Chief Medical Officer - Tricorder Systems
Founders Factory · Bristol
Rate not statedBristol - FractionalSyndicatedFractional People Director
People Puzzles Ltd · Cambridge
Rate not statedCambridge - FractionalSyndicatedFractional CFO
KeelCFO · England
Rate not statedEngland - FractionalSyndicatedFractional CFO
fin-house · London
£700–£1,000/dayLondon
Current fractional SDR opportunities
Fractional Quest is a fractional recruitment agency: send a SDR brief and we come back with a shortlist of three to five vetted candidates.
01/ the role
What is a fractional Sales Development Representative?
A fractional Sales Development Representative provides strategic sales development and lead generation expertise on a part-time basis.
No market survey publishes a fractional SDR day rate; for comparison, Robert Walters’ 2026 survey puts a contract business development representative (BDR) in London at £200–£300 a day, average £260, as a PAYE rate.
Fractional SDRs bring proven prospecting techniques, pipeline development capabilities, and sales qualification expertise to companies requiring sophisticated lead generation without full-time sales overhead.
Companies hire a fractional SDR during critical growth phases - sales team scaling, pipeline development, lead qualification optimisation, or market entry initiatives.
They establish prospecting frameworks, optimise lead generation processes, and implement sales development systems that continue delivering results after their engagement.
02/ scope
Core fractional SDR responsibilities
Lead generation and prospecting
Developing comprehensive prospecting strategies, outbound campaigns, and lead qualification frameworks.
Creating targeted prospect lists, implementing multi-channel outreach, and establishing qualification criteria that support efficient pipeline development.
Sales process optimisation
Optimising sales development processes, CRM implementation, and lead management systems.
Establishing prospecting workflows, sales enablement tools, and performance tracking systems for scalable lead generation.
Pipeline development and qualification
Managing pipeline development, lead qualification, and sales opportunity creation.
Establishing qualification frameworks, lead scoring systems, and handoff processes between marketing and sales teams.
Sales team training and development
Training sales teams, developing prospecting capabilities, and implementing sales development best practices.
Creating training programmes, sales playbooks, and performance management systems for sales development excellence.
The Institute of Sales Professionals is the membership body for the sales profession, and its qualifications are one reference point for a training plan.
How to hire a fractional Sales Development Representative
Define the sales complexity you're solving for (basic prospecting through strategic multi-channel campaigns), agree days per week and a day rate in writing (no market survey publishes a fractional SDR rate, so compare candidates’ own quotes), and shortlist candidates with proven prospecting results in your sector.
Engagements often align with sales cycles and pipeline development initiatives.
03/ the week
How a week divides.
Part of a week is the point of the model: the days you buy are yours, the rest of the week goes to other clients. Move the days a week and the week redraws.
Illustration only: one way a fractional SDR’s week can divide at 2 days a week for you. Each block is half a day.
04/ the board
What the board holds.
A read of the roles on the board on this page, counted as they stand: how each is engaged, whether the posting gives the days and the rate, and where the work happens.
On this board, last 90 days · 9 roles · fractional executive
Engagement
- Fractional9
Seat
- CFO3
- Finance director1
- General counsel1
- Financial controller1
- CTO1
- Other1
- Other seats1
Days a week
- Stated in the posting2
- Not stated7
Day rate
- Verified rate1
- Estimated (est)5
- Rate not stated3
Work arrangement (as the job feed classifies it)
- Remote0
- Hybrid6
- On-site3
Newest posting on the board: 12 Oct 2026.
Postings per week on this board, last 90 days
8 postings on this board in the last 90 days, counted by the week each was published.
05/ the route
Fractional, interim or permanent?
Four taps. The answer names the route for the seat and the page that covers it.
The route · Fractional
A fractional SDR.The work fills part of the week, so buy the days it needs.
A fractional SDR holds the seat on agreed days for as long as the seat is needed, and works for other clients on the rest.
The route · Interim
An interim SDR.The work fills the week, and it has an end: a programme, a cover, a transaction.
An interim SDR takes the seat full time for that stretch and hands it over when it is done.
The route · Interim, then permanent
Interim now, a permanent SDR after.The seat is full time and long term, and the need is now.
An interim SDR holds it while the permanent search runs, so the seat is not left empty.
The route · Permanent
A permanent SDR.A full-time seat that sits at the table for years is a permanent hire.
There is time to run a search, so run one.
06/ rates by stage
Rates by engagement model
Published SDR pay by engagement, each with its source. No market survey publishes a fractional or outsourced SDR rate: the outsourced figures we found are firms’ own price lists, so we leave them out. Robert Walters, Sales Recruit UK and Live Digital are recruiters.
07/ timing
When to hire a fractional SDR
Common scenarios where fractional SDR expertise delivers maximum sales development value with optimal cost efficiency
Scenario 01
Pipeline Development
— you need experienced prospecting expertise to build pipeline without full-time sales hire cost
Scenario 02
Sales Team Scaling
— establish prospecting processes and train sales team for sustainable growth
Scenario 03
Market Entry
— develop new markets and segments with proven prospecting strategies and execution
Scenario 04
CRM Implementation
— implement sales development tools and establish automated prospecting workflows
08/ vetting
How vetting and shortlisting work
Our five-stage process for matching you with the right fractional SDR — structured, analytical, and focused on sales development expertise
- 01
Qualification screen
Verify SDR tenure, sector context and stage fit.
SOURCING - 02
Mandate fit
Match to your situation — stage, board dynamics, timing.
MATCHING - 03
Reference deep-dive
We take references ourselves, from recent past clients — real outcomes, not titles.
VERIFY - 04
Shortlist
Three to five candidates with day rate, availability and IR35 position set out.
SHORTLIST OF 3–5
09/ outreach rules
Part-time SDR outreach — the UK rules on cold email and calls
A part-time SDR is judged on meetings booked, but in the UK the first thing to check is whether the outreach is lawful.
The ICO's guidance on business-to-business marketing sets out the split that decides most of it: under the Privacy and Electronic Communications Regulations (PECR), companies, LLPs and some government bodies are corporate subscribers, and the rule on marketing by electronic mail does not apply to them — but sole traders and other partnerships are treated as individuals.
Wherever you process a named contact's personal data, even in a business context, the UK GDPR applies as well: you need a lawful basis, you must tell them, and they can object.
If that basis is legitimate interests, the ICO's legitimate interests guidance sets out the three-part test you have to pass.
Its electronic mail marketing guidance adds that it is good practice to keep a 'do not email' list of any companies that object.
Calls have their own rule.
The ICO's telephone marketing guidance says you must not make marketing calls to numbers registered with the Telephone Preference Service or the Corporate TPS unless that person has specifically consented, so call lists need screening first — and the caller must say who is calling and display a number.
A good part-time SDR asks how your lists were sourced and screened before sending anything.
If the calls run through an automated dialler, Ofcom is the regulator for abandoned and silent calls, while the ICO leads on live telesales.
If you need a senior person designing the outbound motion rather than running it, hire a fractional head of sales instead.
For SDR recruitment and outsourced SDR models compared side by side, see fractional SDR jobs UK.
Fractional BDR or fractional SDR?
The titles are often used interchangeably.
Where a business does split them, the SDR usually qualifies inbound interest and the fractional BDR (business development representative) prospects outbound into new accounts — so the PECR and TPS rules above bite hardest on the BDR's work.
Read the job description, not the letters.
10/ questions
Fractional SDR FAQ
The questions people ask before bringing in a fractional SDR.
Book 15 minutes · shortlist of 3–5
Bring the brief. We architect the team.
A shortlist of 3–5 with day rate, availability and IR35 position set out, after five-stage vetting.
