Team leadership
If the need is managing reps and improving their execution, specify coaching, performance conversations and who can change the team’s working habits.
Hire a Fractional Head of Sales · Fractional Head of Sales Jobs
Hire a fractional head of sales at 1–3 days a week — senior commercial leadership for growing companies.
Exec Capital puts a UK fractional Sales Director at £500–£1,000 a day, commonly 4–12 days a month.
Build and scale your revenue engine without full-time overhead.
Part 01 / 04
Customer
Part 02 / 04
Stages
Part 03 / 04
Coaching
Part 04 / 04
Coverage
15 minutes · video or phone
Tell us the scope and the days a week. We come back with Head of Sales candidates, their day rates and availability.
Pick a day that suits · live availability
On the board · last 3 months
No Fractional head of sales roles on the board in the last three months. Showing revenue leadership roles instead.
Fractional Quest is a fractional recruitment agency: send a Head of Sales brief and we come back with a shortlist of three to five vetted candidates.
01/ the role
Most companies weigh this against a permanent hire.
If the seat really is full-time, specialist GTM recruitment agencies run that search; the fractional route suits a business that needs senior sales leadership now but cannot yet justify, or define, the permanent role.
Where the pipeline runs through public-sector buyers, business development also means bids: a fractional sales lead will expect RFP software to track public sector tenders alongside the CRM.
A fractional sales leader is an experienced commercial leader who runs or rebuilds a company's sales function part-time — commonly four to twelve days a month, per Exec Capital.
Depending on stage and scale you might engage a fractional Head of Sales or Sales Director (own the team, pipeline and commercial model), a fractional CSO/VP Sales (senior strategy across revenue), or a fractional sales consultant (lighter advisory).
They set the commercial strategy, build and coach the team, design the sales process and comp plans, and own the number — without the full-time salary, OTE liability, or employer overhead.
Companies hire a fractional Head of Sales for exactly this trade: £500–£1,000 a day for a fractional Sales Director (Exec Capital, 2026), against a full-time salary plus on-costs.
IT Jobs Watch puts the median advertised head of sales salary at £75,000 in IT-sector permanent job ads over the six months to 4 October 2026, and the sales director median at £100,000 over the six months to 5 October 2026.
Exec Capital puts mid-market Sales Director OTE at £160k–£260k.
*Sources: Exec Capital fractional Sales Director page and Sales Director Salary Guide 2026; IT Jobs Watch.*
02/ scope
Essential skills include commercial strategy development, sales process design, pipeline management, team leadership, CRM implementation, and comp plan design.
Successful fractional sales leaders combine strategic thinking with hands-on coaching to drive predictable revenue growth.
Specialized expertise spans lead generation, sales methodology (Challenger, MEDDIC, etc.), forecasting, territory planning, channel partnerships, and measurement frameworks.
Different levels focus on execution (Head of Sales) vs strategic oversight (Sales Director/CSO).
Whether you set out to hire a fractional sales director or a part-time sales leader in the UK, the process is the same: define your commercial priorities and stage (team building vs strategy), match the level to the mandate — Head of Sales for execution, Sales Director/CSO for strategy — budget from £500–£1,000 a day (Exec Capital) for a few days a month, and shortlist candidates with proven sales builds in your business type.
03/ the week
Part of a week is the point of the model: the days you buy are yours, the rest of the week goes to other clients. Move the days a week and the week redraws.
Illustration only: one way a fractional Head of Sales’s week can divide at 2 days a week for you. Each block is half a day.
04/ the board
A read of the roles on the board on this page, counted as they stand: how each is engaged, whether the posting gives the days and the rate, and where the work happens.
On this board, last 90 days · 2 roles · revenue leadership
Engagement
Seat
Days a week
Day rate
Work arrangement (as the job feed classifies it)
Newest posting on the board: 15 Oct 2026.
05/ the route
Four taps. The answer names the route for the seat and the page that covers it.
The route · Fractional
A fractional head of sales.The work fills part of the week, so buy the days it needs.
A fractional head of sales holds the seat on agreed days for as long as the seat is needed, and works for other clients on the rest.
The route · Interim
An interim head of sales.The work fills the week, and it has an end: a programme, a cover, a transaction.
An interim head of sales takes the seat full time for that stretch and hands it over when it is done.
The route · Interim, then permanent
Interim now, a permanent head of sales after.The seat is full time and long term, and the need is now.
An interim head of sales holds it while the permanent search runs, so the seat is not left empty.
The route · Permanent
A permanent head of sales.A full-time seat that sits at the table for years is a permanent hire.
There is time to run a search, so run one.
06/ rates by stage
What each sales-leadership model costs, as the named source publishes it. No UK source splits fractional rates by Head of Sales vs VP Sales, so we don't either.
07/ timing
Context-specific guidance by business type — serves agency, consulting, professional services, SaaS and SME growth scenarios
Scenario 01
Owner-led, project-based revenue — needs process + pipeline discipline, often lighter engagement
Scenario 02
Relationship-led selling — needs commercial structure without disrupting established partner model
Scenario 03
Needs systematic lead generation, SDR/AE structure, comp design and forecastable growth engine
Scenario 04
Founder still closing deals — needs a leader to build repeatable process while founder focuses elsewhere
Scenario 05
If you need daily hands-on management of large sales teams or complex enterprise deals, permanent hire
08/ vetting
Rigorous 5-stage process ensuring optimal sales leadership alignment and measurable commercial outcomes
Verify Head of Sales tenure, sector context and stage fit.
SOURCINGMatch to your situation — stage, board dynamics, timing.
MATCHINGWe take references ourselves, from recent past clients — real outcomes, not titles.
VERIFYThree to five candidates with day rate, availability and IR35 position set out.
SHORTLIST OF 3–509/ the director engagement
A fractional sales director owns the commercial number for part of the month: the sales strategy, the pipeline and forecast, the team's targets and the comp plan that pays them.
The engagement works when the mandate is written down — which revenue the director is accountable for, which people report to them, what they can change without sign-off, and how often they report to the board.
Match the director to the selling motion.
Partner-led professional services need commercial structure without disturbing client relationships; founder-led B2B needs someone to take deals off the founder and build a repeatable process; SaaS needs pipeline coverage, forecasting and a clean handover between SDRs and account executives.
Ask each candidate for a sales process they built, the forecast they reported against, and a hire they got wrong and fixed.
Professional standing is one more check: the Institute of Sales Professionals is the UK membership body for sales and awards recognised sales qualifications.
Two rule books come with the seat: the ICO's guidance on business-to-business marketing governs outbound prospecting, and the Ministry of Justice's Bribery Act 2010 guidance sets out the procedures a company should have to prevent bribery by people selling on its behalf.
Budget against the published figures in the table above.
If the seat is board-level ownership of all revenue — sales, marketing and customer success — hire a fractional CRO instead; if what you need is pipeline activity rather than leadership, see fractional SDR jobs.
10/ permanent or fractional
Head of sales recruitment usually starts as a permanent search.
Before briefing one, test whether the seat is ready to be permanent: is there a proven sales process for a new head of sales to run, a pipeline big enough to manage, and a team to lead?
If the answer to any of those is 'not yet', a fractional head of sales can build them first and then write the brief for the permanent hire.
For a permanent hire, the ordinary employment steps apply.
Acas's guidance on hiring covers job descriptions, fair interviewing and offers, and every employee needs a right-to-work check before they start.
Put the commission plan in the offer letter rather than leaving it for later — sales hires turn on the variable pay as much as the base, and GOV.UK's guide to employment contracts explains how agreed terms bind both sides.
For a fractional or permanent head of sales, our part is fixed: a shortlist of 3–5 candidates, each taken through our five-stage vetting with day rate or pay, availability and IR35 position set out.
If you are comparing firms for the search, our guide to fractional executive search firms sets out how the models differ.
11/ agencies and founder-led firms
We don't rank sales leaders, and no published data would let anyone name the best fractional sales consultant for an agency owner, UK or elsewhere.
What separates candidates is fit with how you sell.
For a marketing or creative agency, revenue is project-based and often still won by the owner, so the useful leader brings pipeline discipline, pricing and a new-business process the owner can hand over — usually on fewer days a month than a SaaS business needs.
Fractional sales director for a founder-led B2B business.
UK founders usually hire one while they are still closing most deals themselves.
The first job is to take deals off the founder, write down the process that wins them, and hire the first salespeople against it.
When you compare the best fractional sales consultants for founder-led businesses, UK-based or not, ask each for a process they built and a handover they made.
The same goes for pay.
There is no best commission-based fractional sales leader UK buyers can pick off a list: commission-heavy terms suit short sales cycles and clear attribution, and a retainer usually fits long B2B cycles better (see the FAQ below).
Brief us and we come back with a shortlist of 3–5, each with day rate, availability and IR35 position set out.
12/ the seats compared
Fractional sales leader is the umbrella term.
It covers three seats that are often advertised under one another's titles.
A fractional head of sales runs the team and the pipeline, against targets the board has agreed.
A fractional sales director owns the commercial number: the strategy, the forecast and the comp plan that pays the team.
A fractional CRO answers to the board for all revenue — sales, marketing and customer success.
Titles compress in smaller companies.
One person may carry the head of sales title and do a sales director's job.
So read the brief, not the title: who sets the targets, who owns the forecast, and who reports the number to the board.
Where the work is senior sales strategy across several teams, the seat may be advertised as a fractional CSO.
The full-time seats show the gap in level.
IT Jobs Watch puts the median advertised head of sales salary at £75,000 in IT-sector permanent job ads over the six months to 4 October 2026, and the sales director median at £100,000 over the six months to 5 October 2026.
For what each seat does full-time, see what a head of sales, a sales director and a CRO do.
Then read each posting on the board above for the level it wants.
13/ by company stage
Fractional sales jobs follow the stage of the company more than its sector.
The same title asks for different work at each stage, so read the brief for where the business is now.
Founder-led, before a sales team.
The founder still closes most deals.
The role writes down how those deals are won, sets up the first pipeline stages in the CRM and recruits the first salespeople.
With no team to manage yet, these roles can start on fewer days.
An early team without a shared process.
There are a few salespeople, each selling their own way.
The role sets the stages, the targets and the weekly forecast, then coaches the team through them.
Fractional head of sales jobs written for this stage ask for the process first.
Scaling, with a team to run.
The process works and the job is capacity: more salespeople, territories, a clean handover between SDRs and account executives, and a comp plan that still pays for the right deals.
Here the brief often reads as a sales director's.
For new-business roles alongside the sales seat, see fractional business development jobs.
Before a permanent search.
Some businesses want the seat built before they recruit for it permanently.
The fractional leader sets the process and then writes the brief for the permanent role.
Permanent and interim roles are listed under head of sales jobs and interim sales director jobs.
14/ the work
A fractional head of sales owns the sales process, the pipeline and the team's targets for the days they are in.
The first weeks are spent reading what is there: the pipeline deal by deal, the CRM, the commission plan and each salesperson's calls.
The 90-day plan above sets out how that work usually runs.
What the seat takes on: the sales process and the pipeline stages; the targets, agreed with the CEO; the weekly pipeline and forecast meetings; coaching on the deals that matter most; the CRM fields the forecast relies on; and the plan for the roles the team still lacks.
What it usually leaves to others: daily activity and call volumes, which sit with a sales manager or an SDR lead; the demand plan, which sits with marketing; and board-level ownership of all revenue, which sits with a CRO.
Writing those lines into the brief lets a part-week leader own the number without sitting in every meeting.
Exec Capital describes the fractional Sales Director as an embedded leader, unlike a sales consultant who delivers a project and moves on, or an interim who covers a gap.
The head of sales seat works the same way.
The work is ongoing, inside the team, for part of the week.
15/ where and when
Much of a sales leader's work travels.
Pipeline reviews, forecast calls, CRM work and one-to-one coaching can all run remotely.
Joining sales calls, team sessions and board meetings often happens in person, especially in the first weeks.
So many fractional sales roles are hybrid: a set day with the team and the rest remote.
The board above shows how each current role describes itself — remote, hybrid or on-site — as the job feed classifies it.
The days are usually agreed as a pattern, not just a total.
Exec Capital puts a fractional Sales Director at one to three days a week, commonly four to twelve days a month.
A fixed weekly day suits the forecast meeting.
The other days can move with the sales calendar.
Some businesses put a part-time head of sales on the payroll instead.
That is employment, with the rights that come with it: GOV.UK's guidance on part-time workers' rights says part-time workers must not be treated less favourably than equivalent full-time workers.
For more roles that can be done from anywhere, see remote fractional jobs.
16/ contract
Many fractional sales leaders work through their own limited company under a contract for services.
A statement of work sets the scope, the days, the day rate or monthly retainer, the notice on each side and the minimum term.
Exec Capital describes both shapes: a fixed monthly retainer for an agreed day commitment, or a day rate with a minimum monthly floor, usually over a minimum of three to six months.
Commission needs its own clause.
Say which deals it pays on, when it is earned, how it is reported, and what happens to deals that close after the engagement ends.
Commission-only terms are rarer and suit short sales cycles with clear attribution (see the FAQ below).
For a limited-company engagement, IR35 status turns on how the work runs in practice: who controls how the work is done, whether a substitute can be sent, and whether either side must offer or accept more work.
Medium and large clients make the status determination and must give their reasons; for a small private-sector client, the leader's own company decides (HMRC off-payroll guidance).
Each contract is judged on its own facts.
See the IR35 guide.
Practical guide · Updated
Sales leadership needs a clear boundary between selling, coaching and commercial decisions. Read the forecast evidence and the team’s coverage needs before choosing the engagement.
The working brief · 01
A full pipeline is not enough to explain what may close.
Agree stage evidence
Ask the team what must be true before a deal advances. The prospect’s need, buying process and agreed next step should be distinguishable from a rep’s optimism.
Inspect a stalled deal
Trace where the evidence stopped changing. Salesforce’s pipeline guidance supports explicit stage exit criteria; adapt them to your sales process instead of importing a vendor’s stage names.
Use the review for action
Finish with the customer question, coaching intervention or decision each deal needs. Keep the forecast discussion separate from a count of calls or emails.
The working brief · 02
A head of sales brief needs to say what happens to selling, coaching and revenue decisions.
Team leadership
If the need is managing reps and improving their execution, specify coaching, performance conversations and who can change the team’s working habits.
Revenue choices
If the need includes market selection, pricing or company-wide revenue planning, state the authority and other leaders involved. Those decisions can extend beyond a head of sales remit.
Individual selling
If you also expect the leader to carry personal deals, identify which accounts and who manages the team while they sell. Avoid using personal deal activity as a substitute for management capacity.
The working brief · 03
Fictional worked example: the founder wants a sales leader because opportunities remain at proposal stage.
Read a sample together
Change the handover
Review the behaviour
The working brief · 04
Candidates should show how another person’s work changed under their leadership.
Describe the team
Explain the selling motion, reporting line and authority you held. Distinguish building a team from inheriting one and personal account ownership from management responsibility.
Show a coaching choice
Use an anonymised account of a rep’s specific difficulty, the intervention and how you checked progress. Keep judgement grounded in observed behaviour rather than labels such as high performer.
Make performance claims auditable
Explain the period, baseline and team contribution behind any result you cite. A strong reference can clarify your management role without disclosing customer names or confidential revenue.
The working brief · 05
The difference is not only the number of days in the diary.
Fractional
An established team can work with scheduled coaching and pipeline reviews if a manager handles daily exceptions. Agree who approves discounts and urgent customer commitments outside the leader’s days.
Interim
A leadership gap or urgent change may need temporary daily management. Define who receives the team, forecast assumptions and active deal risks when the assignment ends.
Permanent
An expanding sales organisation may need a continuing leader who owns hiring, development and performance. Set the role around that ongoing accountability rather than a promise to rescue the next quarter.
The working brief · 06
A specific deal discussion reveals more than a general promise to grow revenue.
Missing buying evidence
Present a hypothetical deal with enthusiastic calls but no agreed next step. Ask what the candidate would establish before keeping it in the forecast.
A coaching conversation
Ask how they would discuss the gap with the rep without taking over the sale. Look for an actionable question and a way to check whether the behaviour changed.
A leadership message
Ask how they would explain the uncertainty to the founder or finance lead. The answer should separate known customer evidence, assumptions and the next action.
The working brief · 07
A distributed team needs a way to discuss real selling work.
Shared evidence
Agree which CRM notes, customer correspondence and appropriately obtained call material support coaching. Respect the organisation’s permissions and handling rules for customer information.
Useful overlap
Plan live time for deal reviews and difficult conversations. Scheduled coaching only works when the reps and relevant decision-makers can take part.
Daily ownership
Name who handles customer commitments and team exceptions between sessions. A remote part-week leader should not become an undefined emergency contact for every deal.
The working brief · 08
A successor needs to know why the team believes each important deal will move.
Identify the assumptions
Meet the owners
Keep the review alive
17/ questions
The questions people ask before bringing in a fractional Head of Sales.

Book 15 minutes · shortlist of 3–5
A shortlist of 3–5 with day rate, availability and IR35 position set out, after five-stage vetting.
