When should I hire fractional vs full-time sales leadership?

Fractional works well when you need expertise to build foundations, your sales team is under 10 people, or you're not ready for the £120k+ cost of a full-time senior sales hire. Move to full-time when sales is your primary growth engine.

Can a Fractional Sales Director also sell?

Some engagements include player-coach elements where the leader also closes deals. However, for maximum impact, fractional sales leaders should focus on leverage - building team capability, processes, and playbooks rather than individual deals.

Sales Leadership

Fractional Sales Leadership

Fractional Sales Directors and VPs of Sales provide expert sales leadership on a part-time basis, helping businesses build and scale their sales function.

Fractional Sales Jobs

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Department

Location

Work Type

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Fractional Sales Leadership encompasses various senior sales roles delivered on a part-time basis - Sales Directors, VPs of Sales, and Heads of Sales. These roles help businesses build sales teams, processes, and playbooks without the full-time executive cost.

£800-£1,400

Daily Rate

2-3 days

Per Week

£90-140k

FTE Equivalent

12+ years

Typical Experience

Fractional Sales Director: UK-focused title, typically manages sales team and operations.

Fractional VP Sales: Often US-style title, strategic sales leadership with broader scope.

Fractional Head of Sales: Flexible title, can range from player-coach to strategic leadership.

All these roles can be delivered fractionally, typically 2-3 days per week.

Sales strategy and territory planning
Sales process design and optimisation
Pipeline management and forecasting
Sales team hiring and development
CRM implementation and optimisation
Sales enablement and training

FAQs

Frequently Asked Questions

Common roles include Fractional Sales Director, VP of Sales, Head of Sales, and CRO. The specific title matters less than the scope - strategic leadership, team management, or both. CRO roles have the broadest scope, including marketing alignment.