GTM Advisor
Strategic Go-to-Market guidance from experienced revenue leaders
Find Your Perfect Match
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What type of Executive do you need?
Key Takeaways
- 1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £800 to £1500, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
What is a GTM Advisor?
Quick Definition
A GTM Advisor is an experienced go-to-market executive who provides strategic guidance and mentorship rather than hands-on execution. Advisors typically work a few hours per week or month, offering perspective, connections, and expertise at key decision points.
GTM Advisors are ideal when you have execution capability but need senior strategic input. They help validate strategy, make introductions, provide board-level perspective, and mentor your GTM team—without the cost or commitment of operational leadership.
Advisory vs Fractional GTM
Advisors provide strategic guidance; Fractional leaders provide execution. Choose an Advisor when you have a capable team needing direction. Choose Fractional when you need someone to build and run the GTM function.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
GTM Advisors provide strategic guidance rather than hands-on execution. They typically: attend monthly or bi-weekly strategy sessions, review GTM plans and provide feedback, make introductions to potential customers or partners, advise on hiring GTM team members, and provide board-level perspective on go-to-market strategy.
Industry Resources & Authority Links
Resource
Industry resource
www.ismprofessional.com
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Industry resource
www.cim.co.uk
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Industry resource
www.iod.com
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Industry resource
www.scaleupinstitute.org.uk
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Industry resource
www.managers.org.uk
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Industry resource
www.saastr.com
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Industry resource
technation.io
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Industry resource
www.british-business-bank.co.uk
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 Exec Market Snapshot
💰 Exec Day Rates
Based on 2026 market data for UK Exec roles.
