Part-Time GTM Lead
Flexible Go-to-Market leadership on a schedule that works for your business
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Key Takeaways
- 1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £800 to £1500, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
What is a Part-Time GTM Lead?
Quick Definition
A Part-Time GTM Lead is a senior go-to-market professional who works on a reduced schedule—typically 2-4 days per week on an ongoing basis. This arrangement provides consistent GTM leadership while matching your current needs and budget.
Part-Time GTM Leads are ideal for companies that need consistent senior GTM leadership but do not yet require or cannot justify a full-time hire. You get the same calibre of expertise with greater flexibility.
Part-Time vs Fractional GTM
The terms are often used interchangeably. Part-Time emphasises the schedule arrangement, while Fractional emphasises the leadership model. Both describe senior GTM professionals working less than full-time for your organisation.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
Typically 2-4 days per week, depending on your needs and growth stage. Many arrangements start at 2 days and scale up as the GTM function grows. The schedule can flex around key meetings, product launches, and strategic initiatives.
Industry Resources & Authority Links
Resource
Industry resource
www.ismprofessional.com
Resource
Industry resource
www.cim.co.uk
Resource
Industry resource
www.scaleupinstitute.org.uk
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Industry resource
technation.io
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Industry resource
www.managers.org.uk
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Industry resource
www.gov.uk
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Industry resource
www.iod.com
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Industry resource
www.saastr.com
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 Exec Market Snapshot
💰 Exec Day Rates
Based on 2026 market data for UK Exec roles.
