Interim GTM Lead
Full-time Go-to-Market leadership for critical launches and transitions
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Key Takeaways
- 1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £800 to £1500, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
What is an Interim GTM Lead?
Quick Definition
An Interim GTM Lead is a senior go-to-market executive who provides full-time leadership on a temporary basis—typically 3-12 months. They step in during product launches, market expansions, leadership transitions, or when building out the GTM function from scratch.
Interim GTM Leads provide immediate, senior-level capability when you cannot wait for a lengthy recruitment process. Whether launching a critical product, covering a departure, or needing specialist market entry expertise, an Interim GTM Lead hits the ground running.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
Most Interim GTM Leads can start within 2-4 weeks, with some available immediately for urgent needs. This is significantly faster than permanent recruitment which typically takes 3-6 months. For critical product launches or sudden departures, interim providers maintain networks of immediately available executives.
Industry Resources & Authority Links
Resource
Industry resource
www.ismprofessional.com
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Industry resource
www.cim.co.uk
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Industry resource
www.scaleupinstitute.org.uk
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Industry resource
technation.io
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Industry resource
www.managers.org.uk
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Industry resource
www.iod.com
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Industry resource
www.saastr.com
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Industry resource
www.gov.uk
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 Exec Market Snapshot
💰 Exec Day Rates
Based on 2026 market data for UK Exec roles.
