Fractional CMO for B2B SaaS
Marketing Leadership for Software Companies
Key Takeaways
- 1Fractional CMOs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £750 to £1400, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
B2B SaaS marketing requires specific expertise - product-led growth, demand generation, SaaS metrics, and the unique challenges of selling software subscriptions. Our B2B SaaS fractional CMOs specialise in this space.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£164k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
Specialist fractional executives combine senior leadership capability with deep domain expertise. They've typically spent years in a specific area (e.g., fintech, DevOps, PE-backed companies) and bring pattern recognition that generalists lack.
Industry Resources & Authority Links
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 CMO Market Snapshot
💰 CMO Day Rates
Based on 2026 market data for UK CMO roles.
