Loading...
Loading...
Hire a Fractional CMO to drive your growth. Senior marketing leadership, strategic expertise, and hands-on execution—at a fraction of full-time cost.
A Fractional CMO is an experienced Chief Marketing Officer who works with your company on a part-time basis—typically 1-3 days per week. You get the strategic marketing leadership, growth expertise, and team guidance of a senior CMO without the commitment and cost of a full-time hire.
Unlike marketing agencies who execute campaigns, a fractional CMO becomes your marketing leader. They set strategy, manage your team, choose the right channels, and take ownership of marketing results—they just don't do it five days a week.
"Companies access CMO expertise for £3,000-£5,000 per week instead of £10,000+ monthly for a full-time CMO."
A marketing agency executes tactics—they run ads, create content, manage social media. But they don't set your overall strategy, hire your team, or sit in your leadership meetings. They're vendors, not leaders.
A fractional CMO is an embedded executive. They own your marketing strategy, build and lead your team, manage agency relationships, and are accountable for growth. Many companies use both: a fractional CMO to lead, with agencies handling execution.
Core responsibilities your fractional CMO will own
Develop comprehensive marketing strategy aligned with business goals. Define positioning, messaging, target audiences, and go-to-market approach.
Lead and develop your marketing team. Hire key roles, set structure, create processes, and mentor team members.
Drive customer acquisition and revenue growth. Build the marketing engine—whether PLG, demand gen, ABM, or performance marketing.
Shape brand identity and positioning. Ensure consistent messaging across all touchpoints and build brand equity.
Build marketing infrastructure—tech stack, analytics, reporting, automation. Create the systems that scale.
Select, brief, and manage external agencies and freelancers. Ensure they deliver on strategy and budget.
Define KPIs, build dashboards, and track marketing performance. Make data-driven decisions and report to leadership.
Access CMO-level expertise at 40-60% less than a full-time hire. Pay only for the time you need—typically £70,000-£140,000 per year versus £180,000+ for full-time.
Skip the 3-6 month recruitment process. Fractional CMOs can start within weeks and begin driving results immediately with their proven playbooks.
Get a CMO with 15+ years of experience who has scaled companies like yours. They know what works and what doesn't—no learning on your dime.
Increase time for product launches or campaigns, reduce during steady periods. Engagements flex with your needs without long-term commitments.
Fractional CMOs work across multiple companies. They bring benchmarks, best practices, and fresh perspectives from diverse industries.
The right time to hire a fractional CMO depends on your marketing challenges. Here are the most common scenarios:
You're spending on marketing but not seeing results. You need someone who can diagnose the problem and fix it with proven strategies.
ASAPYou've found PMF and need to pour fuel on the fire. Time to build a real marketing function with experienced leadership.
Post-Series A/BYou have marketing staff but no senior leader. They need strategic direction, mentorship, and someone to make the big calls.
When team exceeds 2-3If the CEO is writing copy, managing ads, and handling brand decisions, it's time to delegate to a marketing professional.
Before burnoutExpanding geographically or into new segments requires strategic marketing leadership to get positioning and GTM right.
3-6 months before launchMajor brand changes need experienced leadership. A fractional CMO can lead the process and ensure successful execution.
At project startCompare the cost of fractional vs full-time CMO
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £950.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions. Consult with a qualified accountant for accurate financial planning.
Pricing varies based on the CMO's experience, your industry, and role complexity. Specialist expertise (e.g., PLG, B2B SaaS, DTC) may command premium rates.
Choose the right model for your needs
| Feature | Fractional CMO | Interim CMO | Full-Time CMO |
|---|---|---|---|
| Commitment | 1-3 days/week | Full-time (temporary) | Full-time (permanent) |
| Duration | Ongoing (6+ months typical) | 3-12 months | Permanent |
| Cost | £3,000-£6,000/week | £8,000-£12,000/week | £150,000-£250,000/year + benefits |
| Focus | Strategic + operational | Gap-fill or transformation | All responsibilities |
| Flexibility | Scale up/down as needed | Fixed term contract | Limited flexibility |
| Best For | Growing companies, specific expertise needs | Leadership gaps, major transitions | Large orgs with full-time need |
From first conversation to start date in as little as 2 weeks
Tell us about your needs, company stage, and what you're looking for in a fractional executive.
We curate a shortlist of pre-vetted fractional executives who match your specific requirements.
Interview your top candidates. We handle scheduling and provide interview frameworks.
Your fractional executive begins within days. We support onboarding and ongoing success.
Tell us about your needs, company stage, and what you're looking for in a fractional executive.
We curate a shortlist of pre-vetted fractional executives who match your specific requirements.
Interview your top candidates. We handle scheduling and provide interview frameworks.
Your fractional executive begins within days. We support onboarding and ongoing success.
Specialists with deep sector experience
Product-led growth, demand generation, content marketing, ABM
Performance marketing, lifecycle, retention, marketplace strategy
Trust building, compliance marketing, B2B and B2C strategies
Healthcare marketing, HCP engagement, regulatory considerations
Thought leadership, BD marketing, partner marketing
Zero-to-one marketing, GTM strategy, brand building
Tell us about your growth challenges and we'll match you with pre-vetted fractional CMOs who have solved them before. Start conversations within 48 hours.