B2B Marketing

Fractional CMO for B2B

Specialized marketing leadership for B2B companies

B2B marketing requires a different playbook than B2C. Longer sales cycles, multiple stakeholders, and complex buying journeys demand specialised expertise. A Fractional CMO with B2B experience brings proven strategies for demand generation, ABM, and pipeline acceleration.

£850-1,400
Daily rate range
72%
SaaS/Tech demand
2-3 days
Typical engagement
45%
YoY growth

Build predictable pipeline through multi-channel campaigns

Target and engage high-value accounts systematically

Thought leadership and content that drives qualified leads

Create seamless handoffs and shared accountability

Implement martech stack for attribution and efficiency

  • Develop ICP and buyer persona frameworks
  • Build demand gen engine across channels
  • Implement lead scoring and nurture programmes
  • Create content strategy driving thought leadership
  • Align marketing metrics with revenue outcomes
FAQs

Frequently Asked Questions

B2B marketing involves longer sales cycles, multiple decision-makers, higher-value transactions, and a greater emphasis on relationship building and thought leadership. Marketing must work closely with sales throughout the buyer journey.
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