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35+ fractional executive opportunities in online retail, DTC brands, and marketplaces. £600-£1,100 daily rates. Help brands scale from startup to £50m+ revenue.
Where the opportunities are
Direct-to-consumer retail
£650-£1,100/day
Multi-seller platforms
£700-£1,150/day
Recurring revenue models
£650-£1,100/day
Wholesale & trade
£600-£1,050/day
Social media selling
£600-£1,000/day
Platforms & infrastructure
£700-£1,200/day
UK e-commerce continues to grow with 30% of retail now online. DTC brands are scaling rapidly and need experienced leadership to maintain growth trajectories.
E-commerce businesses have clear growth phases - launch, scale, profitability. Fractional executives can provide the exact expertise needed at each stage.
E-commerce demands varied expertise - performance marketing, supply chain, unit economics, tech platforms. Fractional roles leverage specialist knowledge perfectly.
Performance marketing, brand building, growth strategy
£700-£1,100/day
Unit economics, cash flow, inventory management
£650-£1,100/day
Platform architecture, tech stack optimization
£700-£1,150/day
Supply chain, fulfillment, operations scaling
£650-£1,050/day
Marketplace strategy, conversion optimization
£600-£1,000/day
Acquisition, retention, customer lifecycle
£600-£950/day
"DTC brands are the perfect fractional clients. They need experienced CMOs for growth but can't justify £200k salaries. I work with 4 brands and help them scale from £5m to £20m+ revenue."
Charlotte Baker
Fractional CMO
DTC Brands • 4 Clients • £145k/year
"E-commerce CFO work is incredibly varied - inventory management, unit economics, marketplace fees, international expansion. Every client is different and the skills transfer perfectly."
Tom Edwards
Fractional CFO
Marketplaces • 3 Clients • £135k/year
Typically 10-15+ years in e-commerce or retail, with experience scaling brands from £1m to £10m+ or £10m to £50m+. Understanding of performance marketing, unit economics, and e-commerce platforms (Shopify, Magento, etc.) is essential.
E-commerce fractional executives earn £600-£1,100 per day. CMOs and Growth specialists are in highest demand. Most work with 3-4 brands simultaneously, earning £130,000-£180,000+ annually.
DTC brands between £2m-£30m revenue are the primary market. They've achieved product-market fit and need experienced leadership to scale, but can't justify full C-suite salaries. PE-backed roll-ups also hire fractional executives.
35+ fractional opportunities in online retail and DTC brands.
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