Marketing Leadership
Fractional Head of Marketing Jobs UK
Part-time marketing leadership at £600-£1,000/day
Overview
Fractional Head of Marketing: Hands-On Marketing Leadership
The fractional head of marketing role sits between marketing manager and CMO, providing hands-on marketing leadership for SMEs and scale-ups. These experienced marketers execute strategy while leading teams - more operational than a CMO but more senior than a marketing manager. It is ideal for companies needing experienced marketing leadership without C-suite overhead.
Comparison
Head of Marketing vs CMO
| Aspect | cmo | hom |
|---|---|---|
| Focus | Strategy, brand, board-level leadership | Execution, team management, campaign delivery |
| Day Rate | £850-£1,300 | £600-£1,000 |
| Company Size | £5M-£50M+ revenue | £1M-£10M revenue |
| Team | Manages departments/agencies | Manages 2-8 people |
What You'll Do
Typical Responsibilities
- Marketing strategy development and execution
- Team leadership and development
- Campaign planning and management
- Marketing budget management
- Agency and vendor management
- Marketing technology and automation
- Content strategy and creation oversight
- Performance reporting and optimization
Opportunities
Types of Fractional Head of Marketing Roles
B2B Head of Marketing
£700-£1,000/dayE-commerce Head of Marketing
£650-£950/dayStartup Head of Marketing
£600-£900/dayFAQs
Frequently Asked Questions
Head of Marketing is more hands-on and executional, managing campaigns and small teams. CMO is more strategic, focusing on brand, positioning, and board-level leadership. Head of Marketing rates are typically £200-300/day lower.
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