Fractional Marketing Director Jobs UK
Fractional Marketing Director services across the UK. Hands-on marketing leadership at 1–3 days a week — bridging strategy and execution for mid-market companies, scale-ups, and businesses needing tactical marketing expertise.
What is a Fractional Marketing Director?.
What Marketing Directors own, what they don't, and where they sit in the team.
A fractional Marketing Director is a senior marketing leader who works with mid-market companies part-time — typically 1–3 days a week — providing both strategic direction and hands-on execution. They bridge the gap between high-level CMO strategy and practical marketing delivery.
Marketing Director vs CMO positioning: Marketing Directors operate at the intersection of strategy and tactics — they set the plan AND roll up their sleeves. While CMOs focus on board-level strategy and brand vision, Marketing Directors own campaign execution, team management, and day-to-day marketing operations. Perfect for companies needing senior marketing leadership but not yet at CMO scale.
Typical clients: Series A-B startups (£2-20M revenue), mid-market B2B companies, PE portfolio companies pre-exit, businesses replacing agencies with in-house capability.
What a Fractional Marketing Director Actually Does.
The skill set a fractional Marketing Director brings into the business.
Core responsibilities: Marketing strategy & annual planning, demand generation & pipeline ownership, content strategy & execution, digital marketing & performance optimization, marketing automation & tech stack, brand development & positioning.
Team & operations: Marketing team hiring & development, agency management & optimization, marketing operations & processes, budget management & ROI tracking, sales & marketing alignment. Typical engagement: 2 days/week for 12-18 months, scaling with growth.
Key difference from CMO: Marketing Directors own the 'doing' as well as the thinking — campaign creation, content production, hands-on HubSpot/Salesforce work, direct performance management.
Marketing Director rates by company stage.
£600–£1,200/day typical — lower than CMO rates, reflecting the more tactical remit
| Company Stage | Day Rate | Monthly @ 2 days/wk | Focus |
|---|---|---|---|
| Startup / Early-stage | £600–£800 | £4,800–£6,400 | First marketing hire, foundation building |
| Scale-up / Series A-B | £800–£1,000 | £6,400–£8,000 | Demand gen, team building |
| Mid-market / PE-backed | £1,000–£1,200 | £8,000–£9,600 | Scale operations, exit prep |
| Enterprise / Complex | £1,200–£1,400 | £9,600–£11,200 | Transformation, multi-brand |
Marketing Director vs CMO Key Differences.
Understanding the role distinctions
| Marketing Director | CMO |
|---|---|
How we vet fractional Marketing Directors.
Five-stage vetting before any candidate reaches you.
Qualification screen
Verify Marketing Director tenure, sector context and stage fit.
SOURCINGMandate fit
Match to your situation — stage, board dynamics, timing.
MATCHINGReference deep-dive
Speak to recent past clients — real outcomes, not titles.
VERIFYShortlist + analysis
3–5 candidates with rate percentile, fit and IR35 attached.
48 HOURSCurrent fractional Marketing Director opportunities.
Real or collapse — we don't fabricate listings.
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Fractional Marketing Director FAQ.
The questions clients ask before bringing in a fractional Marketing Director.
Keep exploring.
Adjacent roles and reading.
Fractional CMO Jobs UK
Read →/fractional-head-of-growth-jobs-ukFractional Head of Growth
Read →/part-time-cmo-jobs-ukPart-time CMO
Read →/fractional-marketing-jobs-ukFractional Marketing Jobs UK
Read →/part-time-marketing-director-jobs-ukPart-time Marketing Director Jobs
Read →/fractional-cmo-salaryFractional CMO Salary UK
Read →Bring the brief. We architect the team.
48-hour shortlist of vetted fractional Marketing Directors — every candidate with rate percentile, fit and IR35 attached.