When should a startup hire a fractional VP Sales?

Consider fractional VP Sales when: you have product-market fit and need to scale sales, founder-led sales is limiting growth, you need to professionalize sales process, or you are hiring first sales reps and need guidance.

How is fractional VP Sales different from a sales consultant?

A fractional VP Sales becomes part of your leadership team with ongoing accountability. They attend leadership meetings, manage sales team directly, and own revenue targets. Consultants typically advise on strategy without implementation.

Sales Leadership

Fractional VP Sales Jobs UK

Part-time sales leadership at £800-£1,300/day

Overview

Fractional VP Sales: Building Sales Excellence

Fractional VPs of Sales help companies build and scale sales organizations. From hiring first sales reps to implementing sales processes, these experienced leaders bring the revenue-focused expertise that transforms startups into sales machines. The role bridges the gap between founder-led sales and professional sales management.

Opportunities

Types of Fractional VP Sales Roles

0-to-1 VP Sales

£900-£1,300/day

Build first sales team, establish playbook, prove repeatable sales motion.

Scale-Up VP Sales

£900-£1,250/day

Scale sales from 3-5 reps to 15-30+, build management layer, optimize processes.

Enterprise VP Sales

£1,000-£1,300/day

Build enterprise sales motion, complex deal management, strategic accounts.

Turnaround VP Sales

£950-£1,250/day

Fix underperforming sales teams, rebuild pipeline, restore revenue growth.

What You'll Do

Fractional VP Sales Responsibilities

Sales strategy and go-to-market
Sales team hiring and onboarding
Sales process and methodology
CRM and sales operations
Pipeline management and forecasting
Sales enablement and training
Pricing and deal structure
Cross-functional alignment (marketing, product)

Insights

Metrics Fractional VP Sales Focus On

focus: MRR/ARR growth, new business vs expansion

metric: Revenue Growth

focus: CAC, sales cycle length, win rate

metric: Sales Efficiency

focus: Quota attainment, ramp time, rep productivity

metric: Team Performance

focus: Coverage ratio, velocity, stage conversion

metric: Pipeline Health

FAQs

Frequently Asked Questions

A fractional VP Sales provides part-time sales leadership focused on building sales teams, establishing sales processes, managing pipeline, and driving revenue growth. They bring structured sales methodology to founder-led or early-stage sales organizations.

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