How long are engagements

6-12 months for campaigns or rebrand.

What to expect in 90 days

Creative audit brand refresh and campaign concepts.

How long are engagements

6-12 months for campaigns or rebrand.

What to expect in 90 days

Creative audit brand refresh and campaign concepts.

Hire a Fractional CCO

Complete guide to hiring fractional creative leadership

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

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Key Takeaways

1Fractional CCOs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

Latest Fractional Jobs

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Location

Work Type

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When to Hire

Quick Definition

Hire a fractional CCO when needing creative leadership without full-time overhead. Ideal for companies undergoing rebrand launching major campaigns or needing senior creative oversight.

What to Look For

Look for candidates with creative leadership at agencies or brands. Key qualities include award-winning creative work team leadership campaign development and agency management experience.

Evaluation Criteria

Criteria	Assess	Red Flags
Portfolio	Creative excellence	Outdated work
Leadership	Built creative teams	Solo creative
Strategy	Creative to business link	Art for art sake
Agency	Managed external partners	Cannot scale

Interview Questions

Key questions: Walk me through your best creative campaigns. How do you balance creativity with business objectives? How do you build and lead creative teams? How do you manage agency relationships?

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Cost Comparison

Fractional vs Full-Time Executive

Full-Time Executive£286k/year

Salary + Benefits + Overhead

Fractional Executive£106k/year

1-2 days/week average

Your Potential Savings

£180k+

63%

saved

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Time Allocation

How fractional executives spend their time

Strategy30%

Operations25%

Leadership20%

Governance15%

Technology10%

Hire a Fractional CCO (Chief Creative Officer)

A fractional Chief Creative Officer brings world-class creative leadership to your brand, campaigns, and product experiences without the premium cost of a permanent creative executive.

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Why Hire a Fractional CCO?

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Creative excellence: Access award-winning creative leadership on demand

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Brand transformation: Refresh or reinvent your visual identity and communications

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Campaign impact: Elevate advertising and marketing creative quality

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Team development: Mentor and develop in-house creative capabilities

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What a Fractional CCO Delivers

Deliverable	Timeline
Creative audit & brand review	Weeks 1-4
Creative strategy & direction	Weeks 4-8
Campaign development & execution	Weeks 8-12
Creative team structure & mentoring	Ongoing

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Typical Engagement Models

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Brand: 2-3 days/week for ongoing creative direction

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Campaign: 3-4 days/week for major campaign periods

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Advisory: 1 day/week for creative review and mentoring

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CCO Salary Guide

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Fractional CMO Jobs UK

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Fractional CMO Salary

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UK Fractional Jobs

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Fractional Recruitment Agency

UK Fractional Executive Day Rates

Compare day rates across C-suite roles

CFO£800 - £1500/day

£1100

CTO£900 - £1600/day

£1200

CMO£750 - £1400/day

£1000

COO£800 - £1400/day

£1050

CDO£900 - £1450/day

£1150

CISO£900 - £1550/day

£1200

Rate Range

Average

Source: UK Market Data 2025

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Fractional vs Interim vs Full-Time

Choose the right engagement model

Aspect	Fractional	Interim	Full-Time
Time Commitment	1-3 days/week	4-5 days/week	5 days/week
Duration	Ongoing/flexible	3-12 months	Permanent
Annual Cost	£50-150k	£150-300k	£200-400k+
Best For	SMEs, startups, scale-ups	Crisis, transitions	Large enterprises
Flexibility	★★★ High	★★☆ Medium	★☆☆ Low

Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.

Calculate Your Day Rate

Fractional CCO Earnings

Calculate Your Potential Income

Your Day Rate

£900

£700Avg: £900£1300

Days Per Client/Week

2.5 days

1 day5 days

Number of Clients

2 clients

Weekly

£4,500

Monthly

£19,485

Annual

£216,000

Based on 2.5 days/week x 2 clients x 48 working weeks. CCO UK average day rate: £900.

BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.

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