Part-time creative leadership
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Quick Definition
Fractional CCOs provide creative direction and brand leadership on a part-time basis. Typical engagements are 2-4 days per month with day rates from 900-1400 GBP.
UK fractional creative demand comes from brands needing creative direction. Consumer and B2B companies seek creative leadership without full-time cost.
| Area | Requirement |
|---|---|
| Experience | 15+ years creative leadership |
| Track Record | Brand campaigns, creative teams |
| Skills | Art direction, brand, team leadership |
| Portfolio | Award-winning work valued |
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
How fractional executives spend their time
The fractional CCO (Creative) leads creative strategy, brand design, and campaign development on a part-time basis.
Creative strategy and vision setting
Brand identity and visual system development
Campaign concepting and art direction
Creative team leadership and mentoring
Agency and freelancer management
Cross-channel creative consistency
Innovation in creative formats and media
Compare day rates across C-suite roles
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Based on 2.5 days/week x 2 clients x 48 working weeks. CCO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Complementary leadership for your organisation
Everything you need to know
A fractional CCO provides creative leadership including direction, brand, and campaign oversight.
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Founder's background
Based on 2026 market data for UK Exec roles.
