What is a Fractional CCO (Chief Creative Officer)?
A Fractional Chief Creative Officer is an experienced creative executive who works part-time across multiple brands and agencies, providing world-class creative direction, campaign leadership, and brand expression expertise.
The Fractional CCO Role
Fractional CCOs typically work 1-3 days per week, providing senior creative leadership for companies seeking award-winning creative direction without a full-time creative executive at £200-350k.
Key CCO Responsibilities
Creative Direction: Brand and campaign creative vision and leadership
Brand Identity: Visual identity, design systems, and brand guidelines
Campaign Development: Advertising, digital, and integrated campaigns
Team Leadership: Creative team recruitment, mentoring, and management
Agency Management: Creative agency selection, briefing, and oversight
Who Needs a Fractional CCO?
Consumer brands seeking elevated creative quality and consistency
Companies undertaking major rebrand or brand refresh programmes
Agencies needing senior creative leadership for key accounts
Scale-ups investing in brand-building and creative capability
