Look for candidates with experience building brands at similar-stage companies. Key qualities include proven track record of successful rebrands or brand launches experience aligning brand with business strategy ability to work across departments and agency management experience. Review their portfolio of brand work.

Key questions to ask: Walk me through a rebrand you led from strategy to execution. How do you measure brand health and impact? How do you ensure brand consistency across departments? How do you balance brand building with revenue demands? What would you assess first about our current brand?