Part-time brand leadership
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Quick Definition
Fractional CBOs provide brand strategy and creative leadership on a part-time basis. Typical engagements are 2-4 days per month with day rates from 900-1400 GBP.
UK fractional brand demand comes from companies undergoing rebrand or brand evolution. Growing companies value brand expertise without full-time cost.
| Area | Requirement |
|---|---|
| Experience | 15+ years brand leadership |
| Track Record | Brand building and transformation |
| Skills | Strategy, creative direction, positioning |
| Availability | 2-4 days per month typical |
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
How fractional executives spend their time
The fractional CBO (Brand) leads brand strategy, identity systems, and brand portfolio management on a part-time basis.
Brand strategy and market positioning
Brand identity design and guidelines
Brand architecture and sub-brand management
Brand equity measurement and tracking
Employer branding and EVP
Brand crisis and reputation management
Partnership and co-branding strategy
Compare day rates across C-suite roles
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Complementary leadership for your organisation
Everything you need to know
A fractional CBO provides brand leadership including strategy, positioning, and creative direction.
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Founder's background
Based on 2026 market data for UK Exec roles.
