How is this different from a creative agency?

A CBO provides strategic leadership and internal capability building versus project-based creative work.

Do you handle visual design?

We oversee brand identity but typically partner with design agencies for execution.

Can you help with rebranding?

Yes, we lead rebranding initiatives from strategy through implementation.

How do you measure brand success?

We track brand awareness, perception metrics, and brand equity measures.

How is this different from a creative agency?

A CBO provides strategic leadership and internal capability building versus project-based creative work.

Do you handle visual design?

We oversee brand identity but typically partner with design agencies for execution.

Can you help with rebranding?

Yes, we lead rebranding initiatives from strategy through implementation.

How do you measure brand success?

We track brand awareness, perception metrics, and brand equity measures.

Fractional CBO Brand Services

Expert brand leadership on a flexible basis

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

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Key Takeaways

1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

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What We Deliver

Quick Definition

Fractional CBO brand services provide brand leadership including strategy development, positioning, identity design, and brand governance. Scale brand expertise to your needs.

Core Services

Our fractional CBOs deliver brand strategy and positioning, visual identity development, brand architecture, messaging frameworks, brand governance, and team capability building.

Service Packages

Package	Scope	Investment
Brand Audit	Assessment and recommendations	1-2 days/month
Brand Development	Strategy and identity creation	2-4 days/month
Brand Leadership	Ongoing brand stewardship	4-8 days/month

Our Approach

We assess brand equity, develop positioning strategy, and oversee implementation. Our CBOs ensure brand consistency across all touchpoints while building internal brand capability.

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Cost Comparison

Fractional vs Full-Time Executive

Full-Time Executive£286k/year

Salary + Benefits + Overhead

Fractional Executive£106k/year

1-2 days/week average

Your Potential Savings

£180k+

63%

saved

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Time Allocation

How fractional executives spend their time

Strategy30%

Operations25%

Leadership20%

Governance15%

Technology10%

Fractional CBO (Chief Brand Officer) Services

Fractional Chief Brand Officer services provide strategic brand leadership to build, refresh, or transform your brand identity, positioning, and market perception.

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Our CBO Services Include

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Brand Strategy: Positioning, purpose, and brand architecture development

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Visual Identity: Logo, design system, and brand guidelines creation

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Brand Audit: Competitive analysis, perception research, and brand health

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Rebranding: Full brand transformation programme management

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Brand Governance: Guidelines, toolkits, and brand compliance systems

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Employer Brand: EVP development and employer brand strategy

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How Fractional CBO Services Work

Phase	Focus	Timeline
Discovery	Brand audit and stakeholder research	Weeks 1-4
Strategy	Positioning, architecture, and creative brief	Weeks 4-8
Execution	Identity development and activation	Weeks 8-16

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CBO Salary Guide

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Hire a Fractional CBO

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Fractional CMO Jobs UK

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Fractional CMO Salary

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UK Fractional Jobs

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Fractional Recruitment Agency

UK Fractional Executive Day Rates

Compare day rates across C-suite roles

CFOThis Role£800 - £1500/day

£1100

CTO£900 - £1600/day

£1200

CMO£750 - £1400/day

£1000

COO£800 - £1400/day

£1050

CDO£900 - £1450/day

£1150

CISO£900 - £1550/day

£1200

Rate Range

Average

Source: UK Market Data 2025

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Fractional vs Interim vs Full-Time

Choose the right engagement model

Aspect	Fractional	Interim	Full-Time
Time Commitment	1-3 days/week	4-5 days/week	5 days/week
Duration	Ongoing/flexible	3-12 months	Permanent
Annual Cost	£50-150k	£150-300k	£200-400k+
Best For	SMEs, startups, scale-ups	Crisis, transitions	Large enterprises
Flexibility	★★★ High	★★☆ Medium	★☆☆ Low

Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.

Calculate Your Day Rate

Fractional CFO Earnings

Calculate Your Potential Income

Your Day Rate

£1,000

£750Avg: £1000£1500

Days Per Client/Week

2.5 days

1 day5 days

Number of Clients

2 clients

Weekly

£5,000

Monthly

£21,650

Annual

£240,000

Based on 2.5 days/week x 2 clients x 48 working weeks. CFO UK average day rate: £1000.

BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.

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