What Does Fractional CRO Mean?
Understanding Part-Time Revenue Leadership for Growing Businesses
Key Takeaways
- 1Fractional CROs work 1-3 days per week, providing senior expertise without full-time costs
- 2UK day rates range from £800 to £1500, depending on experience and sector
- 3Typical engagements save 50-70% compared to full-time executive hires
- 4Ideal for startups, scale-ups, and SMEs needing strategic leadership
- 5No employment overhead: no pension, NI, benefits, or notice periods
A fractional CRO is a senior revenue executive who works with multiple companies on a part-time basis, providing strategic revenue leadership without the cost of a full-time hire. The term fractional means you engage a fraction of their time—typically 1-3 days per week.
Fractional CRO Definition
Quick Definition
A fractional Chief Revenue Officer is an experienced revenue leader who provides strategic sales, marketing alignment, and growth leadership to companies on a part-time, contract, or advisory basis. They bring CRO-level expertise at a fraction of full-time executive costs.
Cost Comparison
Fractional vs Full-Time Executive
Your Potential Savings
£180k+
Time Allocation
How fractional executives spend their time
UK Fractional Executive Day Rates
Compare day rates across C-suite roles
Fractional vs Interim vs Full-Time
Choose the right engagement model
| Aspect | Fractional | Interim | Full-Time |
|---|---|---|---|
| Time Commitment | 1-3 days/week | 4-5 days/week | 5 days/week |
| Duration | Ongoing/flexible | 3-12 months | Permanent |
| Annual Cost | £50-150k | £150-300k | £200-400k+ |
| Best For | SMEs, startups, scale-ups | Crisis, transitions | Large enterprises |
| Flexibility | ★★★ High | ★★☆ Medium | ★☆☆ Low |
Costs are indicative UK market rates. Actual costs vary by role, experience, and sector.
Calculate Your Day Rate
Calculate Your Potential Income
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Related Executive Roles
Complementary leadership for your organisation
Frequently Asked Questions
Everything you need to know
Fractional refers to engaging a portion of an executives time. Instead of a full-time CRO, you access their expertise for 1-3 days per week, paying only for the time you need.
Industry Resources & Authority Links
Related Pages
The Fractional Executive Trend
Industry data on the rise of fractional leadership
of executives who moved to fractional work report higher job satisfaction
Source: Harvard Business Review ↗Platform Stats
Founder's background
📊 CRO Market Snapshot
💰 CRO Day Rates
Based on 2026 market data for UK CRO roles.
