What is the difference between a fractional CRO and an interim Sales Director?

A fractional CRO works part-time (typically 1-3 days per week) on an ongoing basis, often with responsibility spanning sales, marketing, and customer success. An interim Sales Director usually works full-time (4-5 days per week) for a defined period, focused specifically on the sales function.

How quickly can you find a fractional Sales Director?

We can typically present 3-5 qualified candidates within 5-7 working days. Our pre-vetted network of sales leaders means we already know their capabilities, deal experience, and ideal engagement types.

What should I budget for a fractional CRO?

Fractional CRO day rates range from £900-1,400 depending on seniority and track record. For a CRO working 2 days per week, expect monthly costs of £7,500-11,500—versus £200-300k+ for a permanent CRO with OTE and equity.

Can a fractional Sales Director build my sales team?

Absolutely. Many of our fractional Sales Directors specialise in building sales functions—defining the sales process, implementing CRM, designing compensation plans, and hiring the first sales hires.

Do you have Sales Directors with SaaS experience?

SaaS is one of our core specialisms. Our network includes Sales Directors and CROs who have scaled ARR from 1M to 50M+, led Series A to C sales functions, and understand the metrics that SaaS investors expect.

What if the interim Sales Director does not hit targets?

We structure engagements with clear milestones and regular reviews. If performance is not meeting expectations, we work with you to diagnose issues and can transition to another Sales Director from our network if needed.

Revenue Leadership Specialists

Sales Director Recruitment

Connecting businesses with exceptional fractional and interim Sales Directors and CROs. Accelerate revenue growth with proven sales leadership.

£700-1,500

Day Rate

2-4 weeks

Time to Hire

50-70%

Cost Savings

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📖1 min read

📅Updated 11 Apr 2026

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£800-1500

Day Rate

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1-3

Days/Week

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50-70%

Cost Savings

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Est. April 2026

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Key Takeaways

1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods

Sales Director

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Expert Sales Director & CRO Recruitment

Revenue growth is the lifeblood of every business. Our specialist sales leadership recruitment practice connects you with proven Sales Directors and Chief Revenue Officers who have built sales teams, cracked new markets, and consistently delivered against targets across sectors from SaaS to manufacturing.

Sales Director vs CRO: Understanding the Difference

The distinction between Sales Director and CRO reflects evolving go-to-market strategies:

Sales Director Recruitment Across Sectors

We place fractional and interim Sales Directors across sectors including: technology and SaaS, financial services, professional services, manufacturing and industrial, healthcare and life sciences, media and publishing, telecommunications, and PE-backed portfolio companies.

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