Fractional Director of Marketing & GTM Execution

Digital Scientists is a leading professional services firm specializing in custom software development solutions, catering to multiple industries including healthcare, logistics and the public sector. We are hiring an experienced marketing leader to take charge of executing our go-to-market plan.

This is a fractional, part time hybrid role (20-25 hours per week), for someone with prior hands-on B2B experience who resides near our downtown Alpharetta GA office.

You will work closely with our CEO and COO to drive campaigns, improve our website for conversion, manage key channels, and connect marketing work to business results. You will be expected to own the work and be accountable for delivering measurable outcomes. This is not a full-time position, nor an agency contract – it is a role where your work is crucial towards making a direct impact.

You will lead execution across key areas:

Lead GTM Execution

Turn the company’s strategic GTM plan into weekly deliverables

Plan and run campaigns across digital, content, email and events

Ensure marketing activity aligns with sales priorities

Improve Website Performance

Update site content and structure to improve lead generation and conversion

Write or guide messaging that speaks clearly to buyer needs and offers

Track performance and optimize based on data

Drive Messaging Consistency

Ensure messaging stays clear, outcome-focused, and consistent across all channels

Reinvorce position and calls to action that support pipeline and sales engagement

Measure and Report Progress

Set up dashboards and reports that track business outcomes (e.g., qualified calls, assessment starts, pipeline value)

Provide weekly updates to leadership with insights and next steps

Collaborate with Teams

Work directly with the Chief Executive Officer and Chief Operating Officer

Collaborate with offshore Marketing Coordinator to align systems support with strategies

Coordinate work with internal contributors and external partners as needed

You will be expected to take responsibility for both planning and execution of these areas, with a focus on delivery and measurable results.

8+ years of B2B marketing experience, ideally in SaaS, healthcare technology or professional services

Track record of leading real execution – not just planning

Comfortable with owning campaign execution, site improvement, messaging, and measurement

Able to work independently and make tactical decisions aligned to business goals

Strong communicator and collaborator

Interest in digital strategy, design and software technology

Eager to work Part-Time but still make meaningful impact on results

In office 2 - 3 days per week in Alpharetta, GA, with remote work rest of the week

About 20 - 25 hours per week total

How You Will Be Measured – Success in this role is about measurable impact:

Growth in qualified outreach conversions (calls, assessment starts)

Improved site conversion metrics

Campaigns delivered with measurable outcomes

Cover Letter requested to showcase your soft skills and alignment with this role

Flexible part-time work schedule, in coordination with leadership

Hybrid mix of remote and in-office work

Work with the latest and greatest information technology tools

Earn Paid Time Off accrual, up to 60 PTO hours per year

401k Savings Plan with Employer matching

About Digital Scientists LLC

Digital Scientists is a digital product agency that drives client growth through innovation. Specializing in product strategy, design, and custom development for companies across three main verticals: healthcare, logistics, and private equity. Since 2007, we’ve helped clients solve complex problems through digital transformation, service design, and other cutting-edge technology solutions.