Fractional Sales Director Opportunity

About This Fractional GTM Lead Opportunity in the UK

We are seeking an experienced Fractional GTM Lead (also known as a Part-Time Go-to-Market Director) to provide strategic GTM leadership to high-growth companies across the United Kingdom. This is a portfolio role offering 1-3 days per week, with remote and hybrid working options available.

A Fractional GTM Lead is a senior go-to-market executive who works with multiple companies on a part-time basis, providing strategic market entry, sales process design, and revenue growth leadership. According to the ScaleUp Institute, UK scaleups increasingly rely on fractional executives for strategic growth leadership.

What Does a Fractional GTM Lead Do?

As a Fractional GTM Lead, you will drive go-to-market strategy and execution across sales, marketing, and partnerships. The Institute of Sales Management recognises the growing importance of flexible GTM leadership models.

Key areas include go-to-market strategy development, sales process design and enablement, market segmentation and ICP definition, pricing and packaging strategy, channel partner development, sales and marketing alignment, and revenue operations setup.

Fractional GTM Lead Day Rates in the UK

This role offers day rates of £800-£1,400 depending on sector complexity and experience level. According to Tech Nation, the UK tech sector has seen significant growth in demand for flexible GTM leadership.

Working 2-3 days per week, annual earnings typically range from £75,000-£130,000 — providing excellent compensation while maintaining portfolio flexibility.

Who Should Apply for This Fractional GTM Lead Role?

Ideal candidates for this Part-Time GTM Director position will have 12+ years experience in sales, marketing, or revenue leadership. You will have led GTM functions at companies achieving £5M-£50M+ revenue, with experience across B2B SaaS, tech, or professional services.

The Chartered Institute of Marketing and Chartered Management Institute provide frameworks for professional development in this field.

Fractional GTM Lead Working Arrangements: Remote & Hybrid

This Fractional GTM Lead role offers flexible working arrangements. Around 75% of fractional GTM roles now offer hybrid working, with approximately 40% fully remote. The Institute of Directors has noted the shift toward distributed leadership as a permanent trend.

Whether you are based in London, Manchester, Edinburgh, Birmingham, or elsewhere in the UK, this role can be structured to suit your location.

UK Sectors Seeking Fractional GTM Leads

Demand for Part-Time GTM Directors spans multiple sectors:

• SaaS & Technology — PLG and SLG motion design, Series A-C GTM scaling (£900-£1,400/day)
• FinTech — regulated market entry, partnership strategies
• B2B Services — consultancy and agency growth strategies
• E-commerce & D2C — marketplace expansion, channel strategy
• HealthTech — NHS and enterprise sales cycles

The UK Fractional GTM Lead Market

According to GOV.UK Business, the UK has a thriving ecosystem of growth-stage companies requiring GTM expertise. The British Business Bank highlights the importance of professional go-to-market capability for scaling businesses.

The fractional GTM model provides companies with experienced leadership at 30-50% of the cost of a full-time hire while offering professionals portfolio career flexibility.

How to Apply for Fractional GTM Lead Roles in the UK

If you are an experienced go-to-market leader seeking fractional GTM opportunities, Part-Time GTM Director roles, or remote GTM jobs across the UK, register your interest through Fractional Quest.

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