Fractional CMO vs In-House Marketing
Strategic leadership vs dedicated resource
An in-house hire gives you full-time availability but limited to one persons experience. A fractional CMO brings decades of varied experience but limited hours. The right choice depends on your stage.
A full-time marketing hire is always available, deeply immersed in your business, and can handle day-to-day execution. For many companies, this hands-on presence is essential.
A fractional CMO brings experience from multiple companies and industries. They have seen what works (and what does not) across different contexts, providing strategic insight that a single-company career cannot match.
Many companies use both: a fractional CMO for strategy and leadership, with in-house marketers for execution. The CMO mentors and directs the team while bringing senior expertise.
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