E-commerce Finance

Fractional CFO for E-commerce

Specialized finance leadership for online retail

E-commerce businesses face unique financial challenges: managing cash flow across inventory cycles, navigating multi-channel revenue streams, and scaling operations efficiently. A Fractional CFO with e-commerce expertise brings specialised knowledge to drive profitability and growth.

£800-1,400
Daily rate range
65%
D2C brand demand
2-3 days
Typical engagement
48%
YoY growth

Deep-dive into CAC, LTV, and contribution margins by channel

Optimise working capital and inventory funding strategies

Unified P&L across marketplaces, DTC, and wholesale

Seasonal planning and inventory investment timing

Navigate funding options from revenue-based to venture

  • Optimise gross margin and unit economics across SKUs
  • Manage cash conversion cycle and working capital
  • Build financial models for growth scenarios
  • Support fundraising with e-commerce-specific metrics
  • Implement robust financial reporting systems
FAQs

Frequently Asked Questions

Key metrics include CAC by channel, LTV:CAC ratio, gross margin by SKU, inventory turnover, return rate impact on unit economics, and cash conversion cycle. A specialist CFO builds dashboards around these e-commerce-specific KPIs.
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