What is a Fractional CCO (Chief Content Officer)?
A Fractional Chief Content Officer is an experienced content strategy executive who works part-time across multiple companies, providing strategic content leadership to drive organic growth, thought leadership, and content-led demand generation.
The Fractional CCO Role
Fractional CCOs typically work 1-3 days per week, providing senior content leadership for companies where content is a primary growth channel but a full-time content executive at £150-220k is not justified.
Key CCO Responsibilities
Content Strategy: Audience research, content pillars, and channel strategy
SEO Content: Search-optimised content programmes for organic traffic growth
Thought Leadership: Executive positioning and industry authority building
Content Operations: Editorial workflow, governance, and production processes
Performance: Content analytics, attribution, and ROI measurement
Who Needs a Fractional CCO?
B2B SaaS companies building content-led demand generation engines
Companies investing in thought leadership and brand authority
Organisations with content teams needing strategic direction
Businesses where organic search is a primary acquisition channel
