Fractional Partnerships Account Manager

Position Overview

We are seeking an experienced Partnerships Account Manager to join our Partnerships as a Service Agency. In this role, you will serve as a strategic advisor and hands-on operator for clients, guiding them through the complete lifecycle of partnership program development—from initial ideation through building, launching, scaling, and ongoing management.

Key Responsibilities

Strategy & Ideation

Collaborate with clients to define partnership strategy aligned with business objectives

Conduct market research and competitive analysis to identify partnership opportunities

Develop partnership program frameworks and value propositions

Create partnership roadmaps with clear milestones and success metrics

Program Building & Launch

Design partnership program structures, tiers, and benefit packages

Develop partner onboarding processes and enablement materials

Create partnership agreements, terms, and legal frameworks (in collaboration with legal teams)

Establish partnership operations including workflows, tools, and systems

Implement and configure Partner Relationship Management (PRM) platforms

Scaling & Growth

Identify and recruit strategic partners aligned with client objectives

Build and execute partner acquisition strategies

Develop partner marketing and co-marketing initiatives

Create partner enablement programs including training and certification

Optimize partner engagement and activation strategies

Program Management

Manage day-to-day partnership operations and partner relationships

Monitor partnership performance metrics and KPIs

Conduct regular business reviews with partners

Identify and resolve partner issues and escalations

Continuously optimize program performance based on data insights

Client Consultation

Serve as trusted advisor on partnership best practices and industry trends

Provide strategic recommendations for program evolution

Present regular progress reports and insights to client stakeholders

Facilitate executive-level partnership discussions and alignment

Required Qualifications

5+ years of experience in partnership management, business development, or channel management

Proven track record of building and scaling successful partnership programs from inception

Strong understanding of partnership program mechanics including economics, incentive structures, and enablement

Experience managing multiple client accounts and working in a fractional or consulting capacity

Excellent strategic thinking with ability to translate business objectives into partnership strategies

Strong project management skills with ability to manage multiple priorities simultaneously

Exceptional communication skills including executive-level presentation abilities

Data-driven mindset with experience defining and tracking partnership metrics

Preferred Qualifications

Experience with vertical-specific partnership programs (e.g., healthcare, financial services, retail, technology)

Background in vertical SaaS solutions and understanding of industry-specific partnership dynamics

Hands-on experience with Partner Relationship Management (PRM) platforms such as:

Salesforce PRM

Impartner

PartnerStack

Allbound

Channeltivity

Or similar platforms

Experience with different partnership models including reseller, referral, integration, technology, and strategic alliances

Knowledge of partner ecosystems and marketplace dynamics

Familiarity with partner marketing automation and co-marketing tools

Experience in agency or consulting environments serving multiple clients

Key Competencies

What Success Looks Like

Clients successfully launch partnership programs that drive measurable business impact

Partnership programs consistently meet or exceed revenue and growth targets

High client satisfaction and retention rates

Efficient program operations with optimized processes and systems

Strong partner engagement and activation metrics

Scalable partnership frameworks that support long-term growth

Work Environment

This is a fractional role supporting multiple clients simultaneously. The position offers flexibility in work location and schedule, with the expectation of being available during core business hours for client meetings. Travel may be required occasionally for client meetings, partner events, or industry conferences.