Portfolio Guide

Building a Portfolio Career

Managing multiple clients as a fractional executive

Overview

The Portfolio Model

Most fractional executives work with 2-4 clients simultaneously, creating a portfolio career. This model offers variety, risk diversification, and strong earning potential. But managing multiple clients requires intentional approach to avoid burnout and ensure quality.

Portfolio Design

Building Your Ideal Portfolio

Number of Clients

2-4 active clients. More risks quality; fewer risks income volatility.

💡 Start with 2, grow deliberately to 3-4

Time Allocation

Each client 1-3 days/week. Total 3-4 days billable, 1 day for BD/admin.

💡 Protect non-billable time

Client Mix

Diversify by sector, stage, and engagement intensity.

💡 Avoid all clients in same industry or funding stage

Revenue Balance

No single client more than 40-50% of revenue.

💡 Reduces risk if any client churns

Time Management

Managing Time Across Clients

Dedicated Days

Assign specific days to each client. Monday/Tuesday = Client A, Wednesday/Thursday = Client B.

💡 Dedicated Days

Buffer Time

Build in flexibility for urgent requests. Do not book 100% of capacity.

💡 Buffer Time

Communication Expectations

Set clear response time expectations. Clients understand you have others.

💡 Communication Expectations

Documentation

Document everything. You cannot hold context for 4 companies in your head.

💡 Documentation

Client Selection

Choosing the Right Clients

Avoid These Mistakes

Portfolio Mistakes to Avoid

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Taking too many clients

Quality suffers, you burn out, reputation damaged.

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Concentration risk

One client loss devastates income.

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Neglecting pipeline

Client churn leaves gaps. Always be developing relationships.

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Saying yes to everything

Scope creep across multiple clients is exhausting.

FAQs

Frequently Asked Questions

2-4 is optimal for most. Two provides income stability with quality focus. Three to four maximizes earnings but requires strong time management. More than four risks quality problems.
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