Building a Portfolio Career
Managing multiple clients as a fractional executive
The Portfolio Model
Most fractional executives work with 2-4 clients simultaneously, creating a portfolio career. This model offers variety, risk diversification, and strong earning potential. But managing multiple clients requires intentional approach to avoid burnout and ensure quality.
Building Your Ideal Portfolio
Number of Clients
2-4 active clients. More risks quality; fewer risks income volatility.
💡 Start with 2, grow deliberately to 3-4
Time Allocation
Each client 1-3 days/week. Total 3-4 days billable, 1 day for BD/admin.
💡 Protect non-billable time
Client Mix
Diversify by sector, stage, and engagement intensity.
💡 Avoid all clients in same industry or funding stage
Revenue Balance
No single client more than 40-50% of revenue.
💡 Reduces risk if any client churns
Managing Time Across Clients
Dedicated Days
Assign specific days to each client. Monday/Tuesday = Client A, Wednesday/Thursday = Client B.
💡 Dedicated Days
Buffer Time
Build in flexibility for urgent requests. Do not book 100% of capacity.
💡 Buffer Time
Communication Expectations
Set clear response time expectations. Clients understand you have others.
💡 Communication Expectations
Documentation
Document everything. You cannot hold context for 4 companies in your head.
💡 Documentation
Choosing the Right Clients
Portfolio Mistakes to Avoid
Taking too many clients
Quality suffers, you burn out, reputation damaged.
Concentration risk
One client loss devastates income.
Neglecting pipeline
Client churn leaves gaps. Always be developing relationships.
Saying yes to everything
Scope creep across multiple clients is exhausting.
Frequently Asked Questions
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