LinkedIn for Fractional Executives
Building visibility and attracting opportunities
LinkedIn: Your Fractional Business Card
LinkedIn is the most important platform for fractional executives. Your profile is often the first impression potential clients see. Your content builds authority and attracts inbound opportunities. A strategic LinkedIn presence can transform your fractional practice.
Profile Optimization
Headline
Lead with your fractional positioning. Example: Fractional CFO | Helping SaaS Companies Scale Finance | Former Big 4
💡 Include keywords clients search for
About Section
Tell your story. What problems do you solve? Who do you work with? What results have you delivered?
💡 Write in first person, be specific about outcomes
Experience
Position current role as your fractional practice. List clients as projects under this role (with permission).
💡 Quantify achievements where possible
Featured Section
Showcase best content: case studies, articles, media appearances.
💡 Update regularly with fresh content
Recommendations
Collect recommendations from clients. Quality and recency matter.
💡 Ask at end of successful engagements
Content Strategy
| Content Type | Frequency | Focus |
|---|---|---|
| Thought Leadership Posts | 2-3x per week | Share expertise, frameworks, insights from your work |
| Engagement | Daily | Comment thoughtfully on posts in your space |
| Case Studies | Monthly | Anonymized stories of value delivered |
| Industry Commentary | As relevant | React to news and trends with expert perspective |
Common LinkedIn Mistakes
Looking like an employee
Position as a business, not a job seeker
Generic headline
Be specific about who you help and how
Inconsistent posting
Quality and consistency beat occasional viral posts
Self-promotional only
Provide value, not just announcements
Frequently Asked Questions
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