Fractional CPO Services
Product Leadership

Fractional CPO Services

Get experienced CPO leadership without the full-time commitment. Product strategy, roadmap development, and team building with a senior product leader working 1-3 days per week.

Find a Fractional CPOHow to Hire
£850-£1,300
Day Rate Range
1-3 days
Per Week
40-60%
Cost Savings vs FT
Product
Led Growth
What We Deliver

Fractional CPO Service Areas

🎯

Product Strategy

Define product vision, market positioning, competitive differentiation, and strategic direction

🗺️

Roadmap Development

Build and prioritise product roadmap, balance customer needs with business goals

👥

Product Team Building

Hire product managers, designers, define team structure, implement product processes

🔍

User Research

Customer discovery, user interviews, data analysis, product-market fit validation

📝

Feature Definition

Write specifications, work with engineering, manage releases, drive quality

🤝

Stakeholder Management

Align product with sales, marketing, customer success, board reporting

Pricing

Engagement Models

Flexible options to match your product maturity and growth stage

Product Advisory

1 day/week
£3,400-£5,200/month

Strategic direction, roadmap reviews, team coaching

Best for:

Existing product team

Part-Time CPO

2 days/week
£6,800-£10,400/month

Lead product function, drive strategy, build team

Best for:

Series A/B, scaling product

Intensive CPO

3 days/week
£10,200-£15,600/month

Deep involvement, pivots, major launches

Best for:

Product rebuilds, pivots

When to Use Fractional CPO Services

A fractional CPO provides senior product leadership without the cost and commitment of a full-time hire. This model is particularly valuable for companies that need strategic product direction but aren't yet at the scale to justify a full-time CPO.

Ideal Situations for Fractional CPO Services

  • MVP to scale - Moving from founder-led product to professional product function
  • First product hire - Building product team, setting up processes
  • Product pivot - Strategic repositioning or new market entry
  • Pre-fundraise - Strengthening product story for investors
  • Product-market fit - Validating and refining product strategy
  • Interim cover - Bridging gap while recruiting Head of Product

Fractional CPO vs Product Manager vs Consultant

RoleFocusLevelAccountability
Fractional CPOProduct strategyC-suiteOwns product direction
Product ManagerFeature deliveryMid-levelExecutes roadmap
Product ConsultantProject-basedExternalAdvises

Related Services

Find Fractional CPOs

Browse available fractional CPOs

How to Hire

Guide to hiring a fractional CPO

CPO Salary Guide

Day rates and benchmarks

What is a Fractional CPO?

Understanding the role

FAQ

Common Questions About Fractional CPO Services

Fractional CPO services typically include: product vision and strategy, roadmap development and prioritisation, product team building and coaching, user research and customer insights, product-market fit validation, feature specification, and stakeholder management.
Most engagements are 1-3 days per week on a retained basis. Your fractional CPO joins leadership meetings, defines product strategy, manages the product team, and ensures the product roadmap delivers business outcomes. Engagements typically start with a product audit and strategic assessment.
Product consultants advise on specific features or research projects. Fractional CPOs provide strategic leadership - they own product direction, build and manage teams, define roadmaps, and are accountable for product success. They're your product leader, not an external advisor.
Fractional CPO day rates in the UK range from £850-£1,300. A typical 2-day per week engagement costs £6,800-£10,400 per month (£81,600-£124,800 annually). This is 40-60% less than a full-time CPO with benefits and equity.
Ideal situations: scaling product from MVP to growth, professionalising product function, building first product team, pivoting or repositioning product, preparing product for fundraising, or bridging gap while hiring full-time CPO.
Meet the Expert

Written by a Practicing Fractional Executive

Dan Keegan - Fractional Executive Expert with 15+ years experience in GTM, strategy, and executive leadership

Dan Keegan

Founder & Fractional GTM Expert

With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.

Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.

15+ Years Executive ExperienceFractional GTMStrategy & Growth
Connect on LinkedIn

Prior executive experience includes

SONY
Sony
O
Orange
H3G
Hutchison

Current fractional client

1U
OneUp Productions
1U

OneUp Productions

Gaming & Esports Production

Fractional GTM Lead
3
New Markets Entered
GTM
Strategy Delivered
2-3
Days Per Week

The Challenge

OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.

Our Approach

Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.

Cost Effective

Senior GTM expertise at a fraction of full-time hire cost

Immediate Impact

Hit the ground running with proven playbooks

Flexible Scale

Adjusted involvement as needs evolved

Fractional GTMMarket ExpansionGaming IndustryInternational Growth
Read Full Case Study
Fractional CPO Services UK | Fractional Recruitment Agency