How to Hire a Fractional Chief Growth Officer
When to Hire
You have product-market fit but growth has plateaued
Entering new markets or launching new products
Need to build a growth team but lack leadership
Want to optimise unit economics before fundraising
Current marketing/sales efforts are not scaling
What to Look For
Growth Track Record: Demonstrated experience scaling businesses, ideally in your sector or growth stage.
Analytical Mindset: Strong data skills and ability to build measurement frameworks.
Cross-functional Skills: Growth spans marketing, product, sales, and ops - your CGO should think holistically.
Execution Speed: Ability to move fast, test hypotheses, and iterate based on data.
Hiring Process
Define growth objectives and success metrics
Set engagement parameters (days, duration, budget)
Evaluate candidates on relevant growth outcomes
Run a paid 4-week trial engagement
Establish ongoing reporting and governance
