What is a Fractional CGO?
A Fractional Chief Growth Officer (CGO) is an experienced growth leader who works with companies on a part-time basis. They focus on scaling the business through product-led growth, marketing innovation, and strategic partnerships, combining elements of marketing, product, and business development.
Why Hire a Fractional CGO?
Companies hire Fractional CGOs when they need to:
- Scale from startup to growth stage
- Implement product-led growth strategies
- Optimize acquisition and retention
- Launch into new markets
- Build growth teams and processes
- Experiment with growth channels
Fractional CGO Day Rates UK
Fractional CGO day rates in the UK typically range from £800 to £1,400 per day. Companies with high-growth potential and those in competitive markets often pay premium rates for experienced growth leaders.
Key Skills for Fractional CGOs
- Product-led growth (PLG)
- Growth hacking and experimentation
- Acquisition and activation strategies
- Retention and expansion revenue
- Data-driven decision making
- Cross-functional leadership