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Fractional Growth Marketing Manager at New Scaler
UK companies increasingly access senior marketing expertise through fractional CMO engagements. Growth marketing specialists and brand-building strategists command strong rates across all regions.
Company description
New Scaler is a UK-based consultancy delivering outcome-led AI, cyber security, and secure productivity solutions for SMB and mid-market organisations. We specialise in fixed-scope workshops and accelerators that help clients reduce risk, improve efficiency, and prepare for AI adoption.
Our work sits at the intersection of technology, security, and commercial value. We work closely with decision-makers and focus on results, not experimentation for its own sake.
Role description
This is a fractional role for a Growth Marketing Manager, working 2-3 days per week, hybrid from Maidenhead or remote within the UK. Your primary responsibility is to drive demand and sales for New Scaler’s paid workshops and accelerators.
These are defined, time-bound engagements.
You will own the marketing-to-revenue motion. Your focus is turning clear offers into booked discovery calls and sold workshops.
You will work directly with the founder and operate with high autonomy and clear commercial accountability.
Key responsibilities
• Position and package workshops as clear, outcome-driven offers • Build and run campaigns aligned to specific workshop themes and delivery windows • Create and optimise landing pages that convert interest into booked calls • Own LinkedIn strategy, organic and paid, for workshop demand generation • Design simple email and retargeting journeys to move prospects to action • Qualify inbound enquiries for fit, urgency, and budget • Support sales conversations with messaging, decks, and objection handling • Track performance from first touch to booked workshop and revenue
What success looks like
• Consistent flow of qualified workshop enquiries • Discovery calls booked with decision-makers • Clear conversion from enquiry to paid workshop • Measurable revenue influenced by marketing activity
Qualifications
• 5+ years experience in B2B marketing for professional services or consultancies • Proven experience selling workshops, assessments, or accelerators • Demonstrated success converting £5k–£25k offers via digital channels • Strong understanding of SMB and mid-market buying behaviour • Commercial mindset with comfort being measured on revenue outcomes • Ability to work independently in a fractional role
Nice to have
• Experience in IT services, cyber security, or Microsoft partner environments • Background in founder-led or early-stage businesses • Confidence to challenge and refine offers to improve conversion
Contract and rate
• Part-time, fractional contract • 2-3 days per week (to start with) • Day rate £250–£400, dependent on experience and results
Application instructions
Please apply with your CV and a short summary covering:
• Workshops or offers you have sold • Typical deal sizes • How you generated enquiries and converted them into revenue
New Scaler is a leading system integrator and Managed Service Provider (MSP) specialising in serving SMBs and SMEs. Our expertise spans across Consultation, Artificial Intelligence (AI), Cloud Solutions, Digital Transformation, Strategic IT Roadmaps, Licensing, Data & Compliance and Cyber Security. We focus on delivering tailored IT solutions that enhance efficiency and productivity in the workplace. By proactively managing IT environments, we ensure that our clients' systems are optimised, secure, and reliable, minimising disruptions and supporting smooth business operations. Our approach is rooted in collaboration. We work closely with our clients to understand their unique challenges and needs, offering strategic IT guidance that aligns with their business goals. Whether it's navigating complex systems, implementing advanced cyber security measures including IAM and data security, AI automation and integration or driving a full-scale digital transformation, our team of experts are dedicated to providing support that is both practical and forward-thinking. At New Scaler, we value strong relationships and are committed to being a trusted technology partner for businesses looking to innovate and grow in the digital age. Let’s work together to grow together.
Note: This is a syndicated job post. Fractional Quest found it on the web via LinkedIn, but we are not working with the client directly, so we don't have control over or knowledge of the application process.
To apply, click on the "Apply for This Role" button above and follow the application's instructions. Let us know how it goes!
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