Fractional Marketing Director Opportunity

Company description

New Scaler is a UK-based consultancy delivering outcome-led AI, cyber security, and secure productivity solutions for SMB and mid-market organisations. We specialise in fixed-scope workshops and accelerators that help clients reduce risk, improve efficiency, and prepare for AI adoption. Our work sits at the intersection of technology, security, and commercial value. We work closely with decision-makers and focus on results, not experimentation for its own sake.

Role description

This is a fractional role for a Growth Marketing Manager, working 2-3 days per week, hybrid from Maidenhead or remote within the UK. Your primary responsibility is to drive demand and sales for New Scaler’s paid workshops and accelerators. These are defined, time-bound engagements.

You will own the marketing-to-revenue motion. Your focus is turning clear offers into booked discovery calls and sold workshops. You will work directly with the founder and operate with high autonomy and clear commercial accountability.

Key responsibilities

• Position and package workshops as clear, outcome-driven offers
• Build and run campaigns aligned to specific workshop themes and delivery windows
• Create and optimise landing pages that convert interest into booked calls
• Own LinkedIn strategy, organic and paid, for workshop demand generation
• Design simple email and retargeting journeys to move prospects to action
• Qualify inbound enquiries for fit, urgency, and budget
• Support sales conversations with messaging, decks, and objection handling
• Track performance from first touch to booked workshop and revenue

What success looks like

• Consistent flow of qualified workshop enquiries
• Discovery calls booked with decision-makers
• Clear conversion from enquiry to paid workshop
• Measurable revenue influenced by marketing activity

Qualifications

• 5+ years experience in B2B marketing for professional services or consultancies
• Proven experience selling workshops, assessments, or accelerators
• Demonstrated success converting £5k–£25k offers via digital channels
• Strong understanding of SMB and mid-market buying behaviour
• Commercial mindset with comfort being measured on revenue outcomes
• Ability to work independently in a fractional role

Nice to have

• Experience in IT services, cyber security, or Microsoft partner environments
• Background in founder-led or early-stage businesses
• Confidence to challenge and refine offers to improve conversion

Contract and rate

• Part-time, fractional contract
• 2-3 days per week (to start with)
• Day rate £250–£400, dependent on experience and results

Application instructions

Please apply with your CV and a short summary covering:

• Workshops or offers you have sold
• Typical deal sizes
• How you generated enquiries and converted them into revenue