Fractional Sales Director Opportunity

About This Founding GTM Lead Opportunity in the UK

We are seeking Founding GTM Leads to join early-stage startups and build go-to-market functions from scratch. This is a full-time role with significant equity, joining as the first dedicated GTM hire alongside founders.

A Founding GTM Lead combines strategic vision with hands-on execution to build the revenue foundation for venture-backed startups. According to the ScaleUp Institute, the first GTM hire is often the most critical for startup scaling success.

What Does a Founding GTM Lead Do?

As a Founding GTM Lead, you will build the entire go-to-market function from zero. The British Business Bank highlights that professional GTM capability is essential for startups seeking to scale.

Key responsibilities include defining ICP and sales process, building first sales motions, hiring initial GTM team, and working closely with founders on product-market fit validation.

Founding GTM Lead Compensation in the UK

This role offers base salary of £80,000-£140,000 plus meaningful equity (typically 0.5-2%). According to Tech Nation, founding team members at successful startups can achieve significant returns through equity.

Total compensation depends heavily on startup success, making equity a critical component of the package.

Who Should Apply for This Founding GTM Lead Role?

Ideal candidates will have 8-15 years experience with previous startup experience (ideally 0-to-1 journey). You should be comfortable with ambiguity, hands-on execution, and wearing multiple hats.

The Institute of Sales Management provides resources for sales professionals transitioning into founding roles.

Founding GTM Lead Working Arrangements

Founding roles typically require high commitment, often 5 days per week, especially in early stages. Hybrid arrangements are common once processes are established. The Institute of Directors notes founder-level commitment is expected.

UK Sectors with Founding GTM Opportunities

• B2B SaaS — PLG and SLG motion building (Seed-Series A)
• FinTech — regulated market entry strategies
• HealthTech — NHS and enterprise sales development
• Climate Tech — emerging market GTM
• DeepTech — complex B2B sales cycles

The UK Founding GTM Market

According to SeedLegals, UK startup funding remains strong with significant demand for founding GTM talent. The Chartered Management Institute supports leadership development for startup environments.

How to Apply for Founding GTM Lead Roles in the UK

If you are seeking founding team opportunities at high-growth startups, register through Fractional Quest.

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